This post is about value. Creating value is powerful. It is the ultimate niche. It always works. Value defeats your competition every time.
The way you create wealth is by creating significant value for many other people. Whether that’s through creating jobs for others, providing hugely valuable content for others to learn from, selling valuable products that enhance the lives of many people…the net result is the same. Value leads the way to wealth.
As Zig Ziglar has said so many times, “You can have everything you want in life, if you can just help enough other people get what they want.” I’m an advocate of pursuing wealth over profit. It’s important to know the difference. This means pursuing value first and foremost in your business. When you do this, your niche will reveal itself automatically.
But there are roadblocks, aren’t there? When we actually go about the work of setting up a home based business, we run into on all-to-common situation. We see other people…those jerks…who are already doing what we want to do. This is what we refer to as “competition”. I know, it’s a highly technical word 🙂
Competition is a Reason to Pursue a Niche, Not a Reason to Avoid It
Know this: competition is a good thing. It is the foundation of value. It fortifies value and encourages us to create more and more of it for others. And wealth for ourselves and others in the process. If there were no competition, value would be very low. Without competition, there is no motivation to improve. So why do we look at competition so negatively?
So many would-be successful business owners will look at high competition as a reason to not enter a specific niche. To this I have a few questions:
- What is your motivation for starting this business to begin with?
- Are you focused on creating value for others or simply making sales?
- Do you really believe there is an ideal niche out there, one that perfectly aligns all your talents, is fun and exciting, highly profitable and has no competition?
Let me respond to the last question first. The is no magical niche! Look, if you’re looking to start a home based business or want to take your existing business to the next level, you’re signing up for some hard work. To the others, let me say this: long term success in your business will come from creating value for others, and this may mean taking the long view from time to time.
Get Far Away from the “Make Money Fast” mentality…
So much home based business literature out there is focused on “making money fast”. Get over it! We all know get rich quick schemes are a bunch of crap. You can make great money, and you can achieve some fantastic goals, and the social media concepts I cover in this blog are awesome ways of making this a reality for you. But if you are requiring your business niche to be some instant miracle cure to all your cash flow woes, it’s time for a reality check.
You Can Prosper in ANY Niche…Go Make it Your Own
Look at my niche for example. Next Level Blogger is a blog about blogging. Do you know how many powerful blogs I’m up against in this niche? We’re talking Darren Rowse, John Chow, Michael Martine, David Risley, just to name a few. Now that’s competition! But why am I writing this blog? Why am I not running away with my tail between my legs? Because I know what I have to offer is distinctly different that these other writers. My focus is on sales training and business principles…and how to translate those skills directly to social media. I know there is significant demand for this content, because the success of these other blogs is obvious, and it’s equally obvious the content I’m going to be covering here is not covered in depth anywhere else. Now this does not speak to a fault of anyone’s existing blog. It just speak to how opportunity works, and it illustrates how niches work. This is important.
I know you all know how great, talented, good-looking and important I am, and of course I’m going to use every strength I can muster up to make this blog as successful as I can make it, but my point is that YOU have exceptional strengths, a unique story and huge value you can add to a niche somewhere as well. You need to develop that and tap into it.
Be Passionate…Success Comes from YOU, not Your Niche
I want to encourage you to pursue the niche you’re passionate about, and don’t spend so much time researching keywords and trying to find the perfect niche. The magic is never going to come from the niche. The magic is going to come from you. At the end of the day if you want to be successful, you’re going to have to be great at what you do, and you’re going to have to create a lot of value for others. If you want to chase the get rich quick gurus for a bit more, I won’t hold it against you. But one of two things is going to happen. You’ll either become disillusioned and decide you don’t have what it takes to be in business for yourself, or you’ll decide that if you want to do it, you’ve gotta do it for real. There are no shortcuts.
The Real Deal…this is How Niches Really Work
The more a niche develops, the more it opens up to new opportunities. First there were sites on how to make money online. That led to sites on how to make money blogging. Now there are sits on how to make money blogging in real estate…see where I’m going with this? What can you add? Maybe you can write a blog about investment real estate, or maybe you can focus on something even more tight…multifamily investment property in Orlando, FL. What’s up? That’s a blog that could dominate the Orlando Florida real market right there. Then someone else could come in and niche that out even further. They could focus on providing a particular kind of financing for that type of real estate, or they could come in and focus on a particular neighborhood…the opportunities are endless. See how it works? There is no end to it. The more niches there are, the more opportunity for NEW niches there will be.
Is it too late to start a blog or get into a niche market and make your mark? Are you kidding me? It’s the perfect time.
Don’t compare your business to anyone else’s. Do what you’re passionate about, and focus on creating value. It is the only constant. If you see competition, that’s a good thing. It means there’s a lot of demand. Your business will ultimately be as unique and valuable as you are. Get in touch with your market, and ask them what they want. Believe me, if you have a market…they will tell you! If your focus is value, not sales, not making money, your niche will take care of itself, and it will evolve along with you, with value leading the way.
One side note. My recommendation to do what you’re passionate about cannot be divorced from the rest of what I’m saying. Don’t take this all to mean that you can do whatever you want and expect to be successful. What I’m saying is that any niche that you want to tap into, can be tapped. You can develop it and own your own portion of it. You can take it to the next level. It’s probably going to be a lot of hard work, and you’re going to have to get good and produce awesome content. But you’ll love doing it, and you will be successful if you go all the way.