Blogging is a Business and Most Businesses Fail

Failure is a part of life, and it’s surely a part of business. This really isn’t news, and it shouldn’t come as a surprise to anyone. So what can we do about it?

The assumption I’m making here is that you want to succeed. And with that, I’m assuming that you want your blog or web pages to get adequate traffic to meet your goals. You want a sufficient number of people to convert into subscribers and paying customers. You want to travel the world with a margarita in your hand, hardly working a day in your life and living like a jet-setting lifestyle without a care in the world. With me so far? So how do you do it?

How to Succeed

The way you succeed in blogging, internet marketing and social networking is the same way you succeed in any other business. This is why I created Next Level Blogger to begin with. I want to get this point across to everyone in my network. Here’s the problem: there is a general mentality that comes with internet business that needs to be dismantled. Bloggers and internet marketers work at home in most cases. It’s not like you really need a corporate office or even any employees starting out. All you need is a functioning laptop and high speed internet. This is where the trouble starts. Given the low point of entry, internet business gives us some false impressions, and it’s essential we dispel these falsehoods once and for all. Here are a couple:

1. Internet business/home based business means “small”: this couldn’t be further from the truth. There are entire real estate firms operating entirely online, with no corporate offices. There are huge newspapers (the Christian Science Monitor was the first I believe, and there will be more and more) that are moving their entire publications online…and DISCONTINUING most of their hard copy newspapers. Internet business is HUGE business, not small business.
2. Working from home is easy: taken at face value, I bet most of us would be inclined to believe we don’t believe this. But look at the facts. The work-at-home industry is inundated with get rich quick schemes and frauds of one sort or another. At the end of the day, most people are looking for a quick fix. People want to make money fast. Want to know how I know this? I study keywords. I look to see what people are actually looking for, and “how to make money fast” is one of the top keyword strings in Google, consistently month after month.

Next Level Blogger is a business blog. I am creating products and services to sell, and I will certainly make sure you all know about them as they come out. That said, this is NOT the place to come for the quick fix. I come from direct sales. Door to door sales. Real estate. I learned how to sell in the real world. Face to face. I know what works, for real. I understand that web traffic doesn’t buy squat…PEOPLE buy stuff. Page views cannot be monetized in any meaningful way. If you want to make money consistently, hand over fist, online, at home, you need to run your business like a business. You need to know how to sell stuff. That’s what this blog is about.

How do you make money online? You have to adopt the habits and systems of others who are successful. This means hard work, consistency and creativity. If you happen to have the attitude that online business is easy, means quick money, can be fully automated or any such nonsense, you are setting yourself up for failure. My goal for Next Level Blogger is to fully destroy any myths surrounding how to make money online by showing in detail how to run your business like an actual business. It means more work, but it also means success. Predictable, money-in-the-bank success. Are we on the same page?

Why Most Fail

Most businesses fail. We know this. Most business blogs fail also, and failure to monetize is the reason. If you’re serious about taking your blog or other online marketing to the next level and ensuring success, it’s time to take your sales plan and make sure it’s up to snuff. This, interestingly enough, applies to Next Level Blogger as well. I’m up against the exact same standard. If I fail to provide meaningful value to you as a reader, and if I fail to monetize properly, this blog will fail. The principles are the same across the board. If you learn the basic sales and business principles I talk about here, I honestly believe it’s impossible for you to not see a dramatic improvement to your sales.

In upcoming articles I will be covering why to write a plan for your blog, how to identify your most profitable niche market and a lot more. If you have any specific topics you want covered, I always welcome input and will make every effort to make sure all questions are answered.

Thanks for reading my very first post on Next Level Blogger. I look forward to a lot of awesome conversation with you 🙂