What type of marketing yields the best ROI, drives more sales and offers a small business owner the most control over results?
Below is a simple side-by-side comparison we worked up to hopefully illustrate some of the pros and cons of traditional vs digital marketing. Clients ask my opinion on direct mail, print and various other forms of traditional marketing pretty often. It doesn’t some up as often as it used to, but it’s still a regular point of conversation, so I wanted to address it.
To be clear, we use traditional marketing methods here at DT Business Strategies. In fact, there’s a direct mail campaign going out here in the next week or two. But I’m still seeing companies choose billboards and other methods to the EXCLUSION of optimizing their web presence. As opposed to investing in the creation and optimization of an asset (such as a website, a lead gen campaign, etc) that will bring in business and build awareness for their small business for years to come, they’ll spend the same amount of money to run a billboard for 2-3 months. And then complain that their business still needs more sales.
I would never argue that your business doesn’t need a presence in traditional channels like newspaper and other local print campaigns, direct mail, radio, etc. But the web is what ties all those channels together and provides synergy. If you want to discuss the pros and cons of traditional vs digital marketing, how all the pieces work together and how to strategically pick where to focus, you know how to reach me!