With so many tools at our disposal these days, it’s difficult to know where to focus.
- Email marketing
- Lead capture pages
You are likely aware of and maybe even using some of these, perhaps all of them. But what kind of results are you getting? Do you have a cohesive strategy? Or is it mostly a collection of parts, and you’re not sure how they all fit together.
When I bring new people on the team, this is one of the resources I share with them:
While there’s definitely some complexity missing from this outline, it gives a snapshot of where bottom line results come from. It ties everything together and demonstrates the role each and everything we do plays toward growing the business. Without a tool like this, it’s far to easy to get really busy doing everything you’re “supposed” to be doing but have no overall vision of how all the pieces fit together.
It’s not enough to “be on Facebook”. What are you DOING with it? What RESULTS are you getting? And what results SHOULD you be expecting? Do you have a strategy in place to engage your prospects, track results and continually review your results, so you can ensure you’re growing?
We have enough tools at our disposal now that we can spend all day every day working and still have nothing to show for it. While social media, blogging and email represent massive opportunity for your business, if you’re not putting these tools to their highest and best use, they can end up being a liability instead of an asset.
If you’d like to grab a copy of this marketing outline that we use, download it here.
If you have any questions or concerns about whether or not you’re using your marketing tools for maximum results, get on the calendar to chat with me or one of my marketing coaches. It costs nothing, and even if you’re not ready to work with us on a professional level, I guarantee we can at least answer some of your questions and point you in the right direction 🙂