Trust is essential. And when it comes to internet marketing and blogging, instilling trust is a unique challenge. People have always bought brands they trust, and trust has largely always come from two places: mass media and word of mouth. If you’ve been involved in internet marketing or otherwise working to make money online for any length of time, you’ve no doubt come face to face with the concept that just because you put up a sales page or a blog doesn’t mean anyone will visit. And just because they visit most certainly doesn’t mean they will buy! So what gives?
Once Again, Prevailing Wisdom Fails…
Here’s where most people screw it up. The prevailing wisdom is that in order to get the sales you want, you just need to “get more traffic”. It’s all about traffic. If you get more traffic, you’ll make more sales. Well, I can’t really argue with that in theory, but it’s so wasteful, and please don’t ignore the fact that you can get WAY better results by simply learning to be tactful about your approach. I have proven many times that you can bring in plenty of money with what most people would consider very low amounts of traffic to your site, if you learn how to apply the “fantastically simple rules” I describe here on Next Level Blogger. And one of the key rules is instilling trust. Bottom line: if your buyers don’t trust you, they’re not going to buy from you.
Let’s face it, not every niche is a high traffic niche. You need to learn to make money even with low traffic.
In other words, you can try to make up the lack of trust by simply driving more traffic to your site. If you get enough people to your sales page, you’re gonna get some suckers! And of course some of those suckers are going to buy from you. But look at the cost of doing business this way:
- To drive more traffic, you will likely have to spend more money on advertising. Higher costs mean you make less money per sale.
- To drive more traffic, you will spend a lot of time on things like link-building, seo, etc. Not bad activities, but time that could be spent on creating better content, interacting with your customers, etc. In other words, which do you think creates a better user experience, improved content or link-building?
- By being dependent on high traffic, the moment something happens and your traffic drops for whatever reason, your sales dry up also. If your income is based on more organic and natural human interaction and real relationships, your income will not be nearly as sensitive or volatile.
- By focusing on getting more and more traffic to increase sales, you are not allowing yourself to really zero in on improving your actual offering. Who needs to really improve anyway? Just get more traffic, and that’s all you need to worry about. Believe it or not, most people working to make money online use this mentality…
It’s All About Trust
In a post coming up soon, I will write specifically about how to instill trust. In this post I simply want to motivate you to look at your business a little differently than most people do when they approach internet marketing. If you create trust with your buyers, you’ve closed an important gap. One that separates you from your buyers. You won’t be dependent upon huge traffic to make sales and make money online, because your visitors will trust you. Your closing ratios will explode, because your visitors believe what you say, and they will see the value. Trust goes a long way. It will transform your business, if you are willing to do the work to harness it. It’s all about trust!