Summary
We will create and manage PPC marketing campaigns for the purpose of engaging your ideal audience and building your business. The focus is on producing quantifiable, repeatable results.
We start by identifying your primary call to action, in collaboration with you. We then craft custom landing page(s) to collect leads and sales, as appropriate for your goals.
The process starts with an initial onboarding phase, which begins with an interview with your dedicated account manager. We clarify your call to action with you, determine your ideal audience and set a plan in motion to create and launch your campaign.
Next, we ensure you have all the appropriate profiles and assets set up and configured optimally.
The next step is to create custom content to publish to your lead capture pages, sales pages, email autoresponder and any other assets involved with your campaign. We then create custom advertising to engage your ideal audience and send them your way.
We then monitor campaign performance and make tweaks along the way to ensure things are performing optimally. Your account manager stays in regular contact with you as things progress, and there’s a monthly comprehensive strategy session between you and your account manager to review numbers and make executive decisions about how to maximize your ad spend as your business continues to grow.
The details
We’ll be developing any and all needed lead magnets, lead capture pages, sales pages, ad copy and any other assets necessary to monetize your campaign as part of your initial setup.
We need to have conducted the initial onboarding call with you within a few business days from contract signing.
There will be a regular, scheduled call between you and your account manager at or near the end of each month. You will receive a report of campaign performance prior to this call, so you can come prepared with any questions or concerns.
On your monthly strategy session, we’ll address any questions you have, review campaign performance and collaborate to make executive decisions on how to continue to optimize return on investment. As your business continues to grow, your goals will inevitably change.
Your monthly strategy session is the perfect opportunity to make sure we’re on the same page with you and making any adjustments necessary to grow your business in the direction you want to go.
PLEASE NOTE: Due to the highly moderated and changeful nature of advertising on the social web, please allow our agency creative license to use our discretion and all means at our disposal to help you achieve your goals. You will of course have full access and every right to provide feedback on any piece of content at any time. But we ask for your flexibility in allowing our Creative and Design teams to “do their thing”.
We earnestly believe our track record speaks for itself. Our conversion rates are sky high above the norm, and there’s a reason for that. Specifically, we do not plan on running each and every ad by you prior to publishing. The process would be exorbitantly time consuming for you, and it would make the ad approval process next to impossible to complete.
That said, as everything gets published, you’ll have full access to everything and the ability to provide feedback on everything representing your brand on the web after it goes live.
Please also see Client Terms of Service.