I’ve learned something from being in direct sales. It’s something that I feel a lot of other bloggers don’t get. As internet marketers, we spend so much time working on our sites, to optimize and get more traffic. We want to capture as much search traffic as possible, and I think it’s smart to make those efforts.
But I think there’s something a lot more important that we should put at the front of our priority list when it comes to building our small business online. And that something is the power of 100.
For the past week, I’ve been tweeting out updates like “30 down, 70 more to go!” I’ve received many inquiries about what the heck this means, and what it means is that I have a rule, and I’ve decided it’s important to once again follow that rule.
Here’s the rule:
Make 100 contacts a day.
That’s it. Touch 100 people every day. Whether I respond to an email, call someone on the phone, send a letter in the mail…it doesn’t matter. 100 daily. That’s the rule.
Why? Because it forces me to be social. And being social is not only energizing and a heck of a lot of fun, but it’s also an essential process for building your business. In case you haven’t noticed, people rock!
Where the Power of 100 Came From
It comes from my direct sales experience. In direct sales, if you’re not making contacts you’re out of business. Well, I’ve learned to adapt to internet marketing, and here is something I’ve learned about internet marketing…a lot of us hide behind our computers.
It’s very easy to tweak on your site all day. VERY easy. I’ve done it. It’s very easy to spend all day reading blogs or studying tutorials, or God forbid, coding! Tweaking ads, the list goes on…and I’m not busting on any of these things. It’s important to have your site looking good. It’s important for your ads to be optimized, etc. But it’s MORE important…MASSIVELY more important to talk to people.
Why the Power of 100 will Transform Your Business
Why? Because no matter how awesome you are, and no matter how awesome your site is, if you’re not talking to people every day, no one is going to care. Because at the end of the day, no one cares if you’re awesome! People want to know what’s in it for them, and if you want to make money online, you need to be interested in interacting with them to find out how you can help!
Here is My Challenge to You
So here is my challenge to you: make 100 contacts a day. Do it with me! I will continue to put out my updates, and I encourage you to do the same. Are you following me on Twitter? Do it, and let’s kill this thing together! There is power and motivation in numbers! Make 100 contacts a day. It will build your business; I promise!
I’m using the #powerof100 hashtag to track tweets related to this program. Even if I’m the only one doing it, it’s cool. I’m doing this because I know it works, and since I write a blog, it occurred to me how cool it would be if I could get even one or two other people doing this also. I guarantee, it’s difficult to produce like this every day, and it also changes your business like you wouldn’t believe!
Like I said, I have seen many top performers over the years employ a simple rule like this, and it creates tremendous results. Bottom line, it goes along with all the basic concepts I cover on Next Level Blogger:
- It’s very simple
- It’s a lot of work
- It gets MASSIVE results over time!
Here’s what counts:
- Respond to a message: email, tweets, phone calls…it’s all good.
- Blog comments: real, thoughtful, engaging ones…not thoughtless spammy ones. The point is real contacts.
- Writing a letter, emailing a friend, following up on a lead, etc.
- You get the idea…here’s the rule: it needs to be a PERSONAL, ONE-ON-ONE contact.
Here’s what doesn’t count:
- Emailing your list: if you email a bulk list of 1,000 contacts, it doesn’t count as 1,000 contacts! Emailing your list is good and necessary, but this principle is only for PERSONAL, ONE-ON-ONE contacts. The point is personal engagement.
- Spam commenting: you surely understand this, right? Any form of automation is not the point.
If you make the effort to personally engage 100 people a day on a personal level, you will see real power and real results from this. Like I mentioned, I learned this in direct sales, and I know some of the top sales people in the US literally are employing this concept right now, today, as you read this. It works! Get to it and let me know how it goes!