affiliate marketing

What my chiropractor taught me about affiliate marketing

By Christian

earning-cash-as-an-affiliate — Honestly? Earning cash as an affiliate doesn't have to be a struggle. When you take a personal approach, it's a piece of cake 🙂

Chiropractors are affiliate marketers. Did you know that? So are personal trainers. So are many professionals in many other industries. Not only are they affiliate marketers…they are BETTER at it than most internet marketers.

An effective approach to selling other people’s stuff…

Imagine going to your chiropractors office for a visit. Your neck has been killing you, and he helps you out a great deal. He says you’ve most likely been sleeping in a poor position, which is why you’ve been to see him several times with the same issue. He recommends a special pillow would really straighten you out so you don’t have to come see him as often about your neck pain. This is a guy you trust whom you’ve been visiting a while, and he’s offering you a way to feel better…what are the chances you’ll make the purchase?

I don’t know about you, but this happened to me, and I bought it immediately. I even take it with me on the road. Not only has it helped me a great deal, but I regularly refer new business to this chiropractor, because he has helped me so much.

We buy stuff, within reason, from people we know and trust almost…without hesitation. Most of us struggle hard with affiliate marketing. Ironically when done well, it’s the easiest extra income you can earn.

Affiliate marketing shouldn’t be a struggle. It should be easy money. Think about it. My chiropractor get more referrals from me in exchange for making more money from me by selling me stuff! That’s affiliate marketing at it’s best.

Why Most Internet Marketers Seem to Struggle with Affiliate Marketing

So why do most internet marketers struggle with selling affiliate products? Because their approach is completely different. Most of us place banner ads on our site, place links throughout our site (or worse…far worse…just blindly blast them out on Twitter) and basically hope and pray people click on them and make purchases. As long as you’re cool with a .03% conversion ratio, then that’s great…you’re all set 🙂 But most of us want better results than that.

Readers on this site who only stop by every once in a while and who don’t know me very well don’t get many affiliate messages from me. I have no banner ads on this site, and I only very rarely post any articles to the blog that contain affiliate links. I suppose my approach is different than some, but I’d love your thoughts on it…my approach is much more like that of my chiropractor’s. When I’m working with a client or interacting with a subscriber about a particular issue, I will refer them to an affiliate when it’s appropriate and when I honestly feel it will be helpful. The result? They shoot over and buy it. Almost every time.

This is my tactic…it’s just a matter of math. You can get a .03% conversion (or whatever) from a banner ad, and if you’re pulling in mad traffic, then maybe that makes sense. For me and my clients who are interested in being way more efficient than that, personal interactions and relationships seem to pay a much higher dividend.

Does this make sense? What are your thoughts?

How to Make Money Blogging Pt 2

By Christian

Hi guys! Well I promised a follow up on the last post about making money with your blog. As it turns out, I will be doing a few of these. I appreciate the emails I got on the last one. Interestingly also, most of them came in via Facebook. I like that the Facebook crowd is reading Next Level Blogger. Much thanks! I understand that a lot of you are concerned with getting some cash flow coming in from your blogging efforts quickly, so of course I am more than happy to describe what I’ve done and what works well for me. I welcome questions, comments and confused glances. This stuff is actually pretty simple when you look at it!

As a new blogger, you can make money talking with your readers on the phone. Do you truly have expertise to offer? Charge for your personal time. It's the simplest, most straightforward way to monetize when you're new 🙂 It sure as heck beats what you'll make with Adsense!

Making Money with Services

As I described in the last post, the traditional methods of producing cash flow from a site are things I usually avoid. So if I’m not going to put ads up and monetize that way, what are the alternatives? Making money with services is a no-brainer way to get started. This is where the bulk of my income from Next Level Blogger comes from currently. The thing about offering a service is that there’s no set up time. Simply put up a page describing your service, and voila, you’re in business.

I have a caveat about doing consulting, and it is this: it takes a lot of time. It’s not really scalable, so it’s not a long term focus for me, but it’s a great way to get income started right away. I’m a big fan of my time and value it highly. This is probably true for you also. As a result, I do not consider consulting an ideal long term business model. This is why a lot of consultants charge $250 an hour, $400 an hour or more. It minimizes the time commitment and ensures that the time you spend ear to ear with clients is as hard-hitting, focused and as valuable as possible. That said, working for an hourly rate is a way you can get off the ground quickly and getting some income going right away.

There’s an important point here that I don’t want to be overlooked. Many of you think this doesn’t apply to you, but it does. I know some of you have already written this off as not applicable to your business. If so, you’re wrong 🙂 Hear me out. A lot of you are small business owners. A lot of the people I’ve consulted with are network marketers, Realtors, attorneys, etc. You already have a business, and it’s not a consulting business. So therefore, this method of income generation doesn’t apply to you, correct? I’d argue no…you’re dead wrong.

One of the beauties of blogging is that it can open up entirely new income streams that wouldn’t be possible otherwise. Creating a service is certainly an example of this for many businesses.

Right before creating Next Level Blogger, I was doing affiliate marketing exclusively for income (granted, my own flavor of affiliate marketing…I tend to do very little by the book), so does that mean my blog needed to be about affiliate marketing exclusively? Does it mean I can only write about affiliate marketing and only continue making money through affiliate marketing? Of course not! I have 10 years of sales experience and have been selling online in different capacities (PPC, Ebay, Yahoo Stores, ghost writing to name a few) for over 6 years. So why put myself in an affiliate marketing box? I can cover a lot of ground when it comes to marketing.

How does this relate to YOUR business? I see a lot of small business owners put themselves in a box unnecessarily. One of the industries I’ve worked with most heavily recently is real estate. Real estate professionals are really good (no offense guys!) at viewing their business in only one very limited way. List a house, find a buyer, get a commission. Go list another house, find another buyer, get a commission. No problem with that model I suppose, but what the heck is wrong with opening up your opportunity a little bit? Create some new income streams for yourself! I’ve written about many ways to do this, but a great way is by offering a service via your blog. What’s wrong with offering your real estate consulting over the phone? What’s wrong with knocking out a call or two with your blog readers before going on your regular appointments for the day? To me, making $150 an hour (my current rate at the time of this post) is no way to get rich, but it sure is a fine way to fill in some gaps 🙂

What is your niche? Where is the area of your true expertise? Who can you really help in a targeted way? Don’t underestimate yourself!

A lot of professionals I speak with get locked into just working out of their office and ignore the fact that the people reading their site who don’t necessarily even live in their state, could use their help also! Don’t ignore that opportunity!

If you’re truly an expert in a certain area that is valuable to others, you not only have a perfect foundation for starting a great blog, you have a perfect foundation for starting a powerful service. Do you have to do this? Of course not. I’m just sharing what’s worked well for me, and offering a service got income coming in the first month for me. It wasn’t a lot, but it was something. I got an email from a guy that wasn’t even a subscriber. He’d never left a comment on the site or anything. I was barely up and running, and he hired me for a few hours. I was so excited I made something like $500 my first month blogging 🙂

Do you think I would have been hired for that job if I hadn’t made an offer? No way. All I did was put up a page with a service offer, and bam. It’s not a lot of money admittedly, but very few blogs make $500 their first month. And it sure beats putting up some Adsense like most bloggers do. That would have made me maybe $3.

I will write a more in depth article shortly covering some basics tips on creating a service for your blog, so keep an eye out for that.

I’m also not quite finished with this make money from blogging series. There are a few more points I will be covering in the next post or two. In the meantime, I encourage any questions or comments, and I’ll make sure to include any questions in future content 🙂

20 Ways to Instill Trust and Make More Money

By Christian

As I mentioned in my last post, trust is a hot commodity. It’s essential to instill trust with your readers if you want to get good business results from your blogging, social networking and internet marketing. So how do you instill trust?

The methods we use to market products and services these days are changing rapidly, and if you’re reading this blog you’re obviously aware of these changes and are taking steps to learn. Kudos. But it’s important…absolutely essential…to understand one simple fact.

The way people buy things is changing, but the REASONS people buy things haven’t changed at all.

In other words, people may be searching for information differently, they may be hyper-connected and using new resources to find out what they want to know, but deep down they still need the same things. People want to avoid pain and increase pleasure. They have the same hot buttons: greed, envy, love, etc. And they also need to trust you if they want to buy from you.

Here are things you can do to instill trust:

Create quality content, specifically written for your target audience.
Respond to your comments. Be thoughtful.
Respond to your email. Take time to be helpful.
Be everywhere. The more your audience sees you “out there”, the more your credibility increases.
Offer a guarantee for everything you sell. Take all risk upon yourself, leave only value for your customers.
Honor your guarantee. It should be just as easy to get a refund as it is to place an order.
Don’t spam people.
Leave thoughtful comments on other blogs. Use comments on other blogs as a conversational tool, not a promotional tool. People know comment spam when they see it. If you think real customers are going to click through your comment spam on other blogs and buying things from you, you’re deluding yourself!
Be honest.
Be consistent.
Make your products and services targeted. In other words, don’t just produce what you want. Confirm there is a need first. Targeted product creation instills trust, because it speaks directly to your customer. They will really feel like you really know them.
Don’t post blind, stupid links on Twitter or in your social networking status. Would YOU click on a link that says “hey check this out! crappyaffiliatelink.tinyurl.com”? I’m not against affiliate marketing of course. Not at all. I’m just saying, blindly blasting out affiliate links, hoping some of them will stick is NOT the way to build trust.
Before you post anything, anywhere, ask yourself “Is my goal to create value for my customers, or am I just trying to sell something?”
Be around for a while. There’s really no getting around this. The longer you are around, the more credibility you’ll build and the more your reputation will proceed you. This is a key element of trust, and it takes time.
Make your site easy to navigate.
Be an active member of other forums or a guest author on other properties that are valued and trusted by your target audience. This is another element of “being everywhere”, from #4.
Avoid overzealous claims in your sales copy, even if they’re true.
Don’t ignore complaints, and don’t be rude…seriously, someone who has taken the time to complain or leave a stupid, hateful comment on your blog is EXACTLY who you want to interact with. They care enough to let you know…99% of the time, it’s a simple issue you can resolve immediately with very little effort, and when you do this, you come off like a hero. If you choose to attack back, you will be justified in doing so, and you will also lose at least one customer forever. You can choose between using such an event as an opportunity to grow trust in your brand, or you can choose to come off looking like a jerk. Your choice!
Testimonials. This is a classic. It works, and it will ALWAYS work. Show people proof that your product or service has produced favorable results for others. Produce a system for getting testimonials from your buyers today!
Be good. This one might sound like a cop out, but I think it might be the most important one of all. Being good requires constant hard work, networking, staying on top of things and really putting your honest, full effort into your business…every day. These are all things the “gurus” claim they can teach you to skip. Learn all you can from the gurus, but then go out and bust your ass implementing what you’ve learned. Don’t skip the hard stuff, because doing what your competition is not willing to do…that’s exactly what will turn the tables in your favor. Can you make money online by doing very little? Yes, you can make chump change that way. Of course, if you’re in it for chump change, you’re reading the wrong blog 🙂

Of course, I don’t consider this to be a masterfully comprehensive list, but it’s a few things I consider to be absolutely crucial for instilling trust with your buyers.

Do you have any to add? Let me know what you think!