A good friend Michael Maher has worked hard on The Seven Levels of Communication for over a year. Candidly, it’s a serious asset to the world of small business. I call em like I see em.
Since I had the pleasure of talking with Michael several times as he went through the process of writing this, I can give you my direct, personal impression of where this book is coming from:
Unlike many books in this genre, 7L was not written for the purpose of acquiring money or fame. It was not written to upsell something else. It was not written to fulfill a contract. Michael Maher wrote this book with passion. He wrote it as a means of contribution. He wrote it for the purpose of giving back. It’s a book of substance, written from a place of genuine authority.
The Seven Levels of Communication shares directly from Michael’s personal success in small business, and if you’re a small business owner, he’s someone you’d do well to emulate. This is a guy who walks the walk, and the reason he’s able to teach the concepts in this book with such conviction is because he knows from personal experience that they work.
This book is awesome if you want an engaging, informative read on how to grow your business in a human, social and effective way. It’s not just informative, it gives you a SYSTEM that you can put to work in your business immediately.
I originally had received an advanced copy of this book, and after I read it, I was positive it would do well. He’s released the book since then, and it’s currently climbing in Amazon. It’s #22 in it’s category right now, and I expect to see it continue to thrive.
In my conversations with some of you on Twitter and elsewhere, I’ve compared this book to Emyth, which is a classic in the small business genre. I think that comparison stands. It’s that good. The Seven Levels of Communication gives small business owners a concrete way of looking at sales and marketing from a socially-focused point of view, in a way that transcends Twitter…or whatever the “cool” social platform of the day happens to be.
You may not be familiar with Michael, because he’s a first time author. If you’re a regular reader here, you may know that my primary internet marketing niche has been real estate for the past three years, and that’s how I’ve come to know him.
Michael is an accomplished sales professional, business owner, speaker, real estate broker and team leader. This book is written from the point of view of a real estate broker, so any of my clients who are in real estate should get this book without hesitation. If you want to take your real estate business to the next level right now, this book gives specific and proven tactics for making it happen.
However, don’t let the real estate background of the author make you think this book is only applicable to real estate professionals. Nothing could be further from the truth. The principles here are valuable and can be applied directly to any business that works with people…which of course is EVERY business. In other words, if you sell stuff you should read this book. It will change the way you look at your business, and it sheds some much-needed light on how to achieve growth whether the market is up, down or sideways.
Is the economy down? Are people just not buying? Are your clients or customers full of excuses? I hear ya. 7L shows you exactly how to power through these obstacles.
There’s a lot of talk about relationship marketing, the value of relationships, the power of social media, blah, blah, blah. Michael Maher gives you a clear roadmap in this book; he shows you how to approach relationship marketing deliberately and effectively. I can tell you one thing I’ve seen first hand, Michael knows how to take action and get crazygood (that’s my word now) results, and this book is a clear example of that.
I hope you check this out; I’d love to hear what you think. Get it.