I like to keep it simple. Simple is good. Know why? Because it works. Social networking for business is not rocket science, but for some strange reason, many of us WANT it to be! Perhaps it’s human nature. Perhaps if we think it’s complicated, then we will be able to figure it out…and after we figure it out, it will be easy. And our lives will then be easy. And money will fall into our laps without us ever having to lift a finger, because we’ve figured it out. We know the secret!
Perhaps that’s just too much of me running my mouth about this issue! But there’s something real here…something that most of us do not want to admit. We WANT there to be a secret to success in most cases. We WANT there to be some hidden key buried somewhere, and if only we could find it, dig it up, or somehow otherwise discover the key…then all our troubles would be over. We would finally get it, and financial freedom would then be ours. We would arrive. We would be successful.
Here’s the TRUTH:
Success is hard work. Social networking for business is not a get rich quick tool. Social networking has many powerful tools that can greatly enhance your business, but they are not magic. You have to work them if you want results.
Isn’t it just so refreshing when someone takes the time to NOT B.S. you about this stuff? Anyway, you absolutely can make huge gains in your business and sales through using social networking, but you can also waste a lot of time if you do it wrong. So in the name of keeping it simple, here are a few pointers on how to use social networking sites for business.
How to Use Social Networking Sites for Business
- Be social. Duh?
- Don’t force your growth. It takes time to build a quality network. Do you really want thousands of “friends” who literally don’t know who you are? It just takes time. If you have ONE real, quality, targeted and engaged contact on Facebook, that’s WAY better than 10,000 who are not even cognizant of who you are. Let it take time. Quality, not quantity.
- Don’t expect immediate results. When you meet someone at a party, do you expect them to sign a contract with you, hire you or in any other way buy something from you that very night? No, not unless you’re a real sleaze. That’s not the way it works in real life, and it’s not the way it works in social networking.
- Don’t hard sell. This is killer. You can do more damage to your brand than anything else. If you’re on Facebook solely to market yourself, shut your account down now. It’s a social site. Branding and selling happens all day long there, but it’s a byproduct, not the primary concern. Allow it to remain a byproduct of you being there, and you will do fine. Once selling and promotion becomes your priority, you will start losing ground immediately.
- If you’re using auto-DM on Twitter, turn it off. Seriously. If you think you’re using it tactfully, you’re wrong. If you don’t know what this is, don’t even look into it. You’re better off not even worrying your pretty little head over it. Again, seriously.
- Linking out to your site is cool, but don’t do it constantly, and it shouldn’t be the ONLY thing you’re doing. C’mon, who likes a guy or girl who just constantly talks about themselves all day?
Short list, I know. Like I said…it’s simple. If you want to know how to use social networking sites for business, this is as far as you need to take it. Sure, you can get way more complex than this, but why? You don’t over think it when you go to a networking function in real life…guess what, in social networking you ARE networking with real people. It is real life.
You can reach massive numbers of people this way, and social networking is free. What more could you ask for? Let it be simple, let it take time, and go out and rock it!
Do you have any to add to this list? Let me know what you think!
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