Think about this:
- Have you written an article on your blog that’s received a great response? Why don’t you take that content and turn it into a pdf report. Design a cover for it, and repackage it as a free report. Put it up on a squeeze page, and use that great, proven content as a way to build your email list a bit more?
- Do you get the same question from your prospects about your product all the time? Instead of writing the same response in an email over and over again, why not just copy and paste it into a FAQ on your website? Or turn that content into a blog post?
- Have you sold a service effectively? Is it possible to document the service you perform, and turn that service into an information product to sell?
- Why don’t you take a collection of your most popular blog posts, and edit them all together into a book to sell?
Don’t reinvent the wheel!
Don’t reinvent the wheel. This will save you so much time! So much of what you do can be reused again and again. Think about it. Anytime you write a blog post, respond to an email, do a phone consult, take a photograph, have a meeting at your office…you’re creating media. The awesome thing about media is that it’s highly fungible. Blog posts and emails can easily be copied into different formats. Meetings and phone calls can be recorded and packaged together into blog content or even products to be sold. Look at what you’re doing in your business now, and ask yourself how you can use the media you’re ALREADY creating in other ways.
Again, don’t reinvent the wheel. Take what you’re already doing and reuse it over and over. I have a report up on this site right now called “My 7 Horrible Marketing Mistakes”. It’s a highly valuable report that can save business owners a lot of time, money and hassle with their marketing. It helps business owners get better results faster. But I didn’t just put the report up. I put up three different squeeze pages marketing the same report to different groups of people within my niche market.
Is this cheating?
Is reusing and repackaging your content cheating? Are you breaking the rules by doing this? No. You’re taking the content you put out and making it as valuable and accessible to as many people as possible. Some people like to read blogs. Some prefer ebooks. Others still like video…give them what they want.
When you think about your business this way, it becomes a lot easier to put out that product you’ve always wanted to put out. It becomes a lot easier to maintain your blog, because you realize that you’re ALREADY creating all the content for it…you just need to capture it! By doing this you not only reach a wider audience, but you also leverage your time.