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Small Business Blog Tips

10 Essential WordPress Plugins for Your Business Blog

By Christian

I don’t typically do technical stuff on this blog, because my focus here is the effective use of blogging and social media and how to monetize your business using these tools. In other words, I don’t usually concentrate so much on the technical side of things, because my focus is on sales principles and the human element of making money online. However,  it seems appropriate for me to share with you what plugins I personally use on this site and which ones I consider indispensable for any business blog.

If you’re going to operate a blog for your business, efficiency, effectiveness and security should be top priorities. Use these 10 Essential WordPress Plugins, and you’ll be in good shape 🙂

  1. All in One SEO Pack – this one is a classic. It’s one of the most downloaded WP plugins of all time and for good reason. It is a huge asset to your blog with regards to search optimization.
  2. WP Super Cache – this one makes your pages load faster. Why the heck wouldn’t you use it?
  3. Google XML Sitemaps – builds and maintains a sitemap and robots.txt for you automatically. It also lets Google know when it should visit your site again to index new content. “What’s a robots.txt?” you say? You need this plugin.
  4. Login Lockdown – if you’re not too concerned with someone hacking your site, you obviously are not aware of how often blogs get hacked and how much damage they can do. One way they get in is by randomly trying passwords over and over again until they get through. It’s called a brute force attack, one of the most common types of attacks. This plugin shuts your login page down after 2, 3 or however many false attempts you feel should be the limit.
  5. Redirection – It’s essential to think ahead. You probably won’t need this plugin right away if you’re just getting started blogging, but it’s inevitable that you will take a page down, rename a post or something that will break links. This plugin allows you to make sure that everyone visiting your blog lands on a valid page. A very cool tool.
  6. SEO Smart Links – strong internal linking is good for SEO. This wordpress plugin allows you to attach specific words or phrases, and anytime they appear on your blog, they will automatically link to whatever page you designate. This is a great tool for quickly establishing a good internal linking structure. Get it.
  7. WP-DB Manager – your blog is going to require ongoing maintenance. Database optimization and repair, backups, etc. This plugin gives you an easy way to do a lot of these things, and it automates most of it as well, saving you time.
  8. SEO Friendly Images – Images can be your friend when it comes to search engine optimization. Especially if you use good alt tags on all your images. For me, it’s easy to forget to do this, and it takes a minute, so this WordPress plugin automatically does it for you. Another no-brainer as far as I’m concerned.
  9. MaxBlogPress Ping Optimizer – Pinging google and other directories when you produce new content is a good thing. WordPress does this automatically. The problem is that when you make a change to an existing post, WordPress pings em again. And when you make any other  small change to your site, WordPress pings em yet again. Basically anytime you hit “save”, WordPress pings Google. This can get you blocked. Not a good thing. This WordPress plugin knows the difference between when you should ping search engines and when you’re just doing edits. This way, you’re getting all the exposure you need, and you’re not abusing the system. A lot of bloggers don’t even know about this. It’s a very good tool.
  10. Google Analytics for WordPress – having some type of analytics program installed on your site is essential for anyone serious about getting results from their business blog.  There are other more robust alternatives. Google analytics is definitely not the holy grail of analytics utilities. However for me it is the best, because it’s free and it gives me everything I need. I’m not going to spend all day analyzing my web traffic. I want a really good snapshot of what’s going on…where people are coming from, my most visited posts, etc. Google Analytics gives you this and more, and it’s free. As far as I’m concerned it’s the best analytics application out there for business bloggers, and this plugin makes installation a snap.

If you’ve been involved with using WordPress for any length of time, you will likely have heard of all these before. My personal take is to keep plugins to a minimum. I like to run as lean as possible with plugins, because the fewer you have, the fewer things can go wrong. I prefer to spend as much time as possible on content and networking…and as LITTLE time as possible on design and coding, etc. Technical stuff is not for me, although I’ll learn whatever I need to learn to get things working smoothly.

That said, a handful of plugins, like what is on this list, will save you a lot of time, make your business blog more secure and much more effective for both your visitors and for search engines.

All these plugins are available for download at no charge by visiting the WordPress Plugins page.

100 Awesome Blog Tips Articles to Take Your Blogging to the Next Level

By Christian

These recommended articles will give you all the blog tips you need to get your blog off to a powerful start 🙂

These are articles I’ve read recently that I found particularly valuable. They are all from blogs I read regularly. As someone who writes a blog, I know it is also essential to read a lot of blogs. I get questions from professionals and business owners about how to get started blogging, and this is always one of the first things I say: read blogs!

This is the number one way to learn what works, what doesn’t and what YOU want to write about. I recommend anyone interested in blogging should spend a month or so just reading other blogs. Subscribe, comment, spend some real time. Do this specifically in the space you want to occupy. For example, if you want to write a blog about real estate in your particular market area, search people up and find out who’s already active in your niche. Subscribe to their blog, comment them, read plenty of articles. Take note of the design of their sites. Who is hosting these sites? What things do you like, dislike, and what can you improve upon?

Spend time reading, paying attention first

Spending time reading and interacting on other blogs will help you develop your own blogging voice, and your own blogging voice is one of the most essential elements to any successful blog. For my own personal space, I obviously read a lot about blogging itself. Throughout my research I’ve accumulated a lot of awesome blog tips I’ve been wanting to share with you. I wanted to take one post and really link up a lot of my favorite fellow bloggers, and share with you some of the best blog tips I’ve come across that I think will motivate, educate and/or inspire you.

Blog tips, education, motivation

Some of these are great, educational posts. Some are motivational, and some are great resources to help you get started and be successful with blogging and social networking for your business. This list will direct you to some  really solid ideas about how to get great results from your blogging and social networking. It’s guaranteed to get your creative juices flowing! Take time, do the work. Get started right now! And don’t forget to let me know how these articles have helped you!

  1. How Twitter Made My Website Better
  2. How to make money using the Internet
  3. The Number 1 Way To Make Money Online
  4. What is a Blog?
  5. How to Write Your “About Me” Page
  6. How Bloggers Make Money from Blogs
  7. How I Make $40,000 a Month From a Blog
  8. How Much Is A Domain Name Worth?
  9. The Art Of Link Baiting
  10. My Top 10 Best WordPress Plugins
  11. Why RSS Is Bad
  12. A Step-By-Step Blog Launch Plan and Roadmap
  13. How Long Does It Take To Start Making Money Online?
  14. The Secret To Attracting More Comments On Your Blog
  15. Which Is More Secure – The 9-5 Job Or Self-Employment?
  16. How To Never Run Out of Content For Your Blog Again
  17. How to Set Up A Blog (For the Long Run)
  18. How to Sell from Your Blog (The Ultra-Basics)
  19. Why Blog Marketing is Cheap Marketing
  20. The Top 10 Ways to NOT Launch a Blog
  21. How to Begin Blogging When You Don’t Know Where to Start
  22. Create a Blog Pack to Get Blog Traffic and Increase Subscriptions
  23. Do You Reward Your Visitors?
  24. Using Stats to Improve Your Traffic
  25. What’s Your Google Disaster Plan?
  26. How I Doubled My Blog Traffic in 2 Months
  27. 5 Easy Traffic Building Tips
  28. To the people who told me that I will never make it in Life
  29. Reasons why to become a Self Made Millionaire
  30. Tell People What You Want Them to Do for You
  31. What You Don’t Publish, Defines Your Site
  32. How to Become an Authority in Your Niche: Eight Content Development Tactics
  33. 6 Fool-Proof Steps to Make More Money With Your Website
  34. Creating a Definitive Blueprint for a Profitable Blog: A Community Ebook Idea
  35. Samantha Ettus interviews “The Social Media Sommelier” Gary Vaynerchuk
  36. Make Money Blogging – Lesson 1(series)
  37. Thoughts on writing timeless blog posts and post bylines
  38. Top 18 most downloaded WordPress plugins ever
  39. How one blog comment can bring you 230+ unique visitors
  40. How Gary Vaynerchuk built a multi-million dollar empire around a video blog
  41. How To Get Repeat Visitors To Your Website
  42. Never Trust a Silent Customer
  43. How to Get Customers to Beg for Your Business Card?
  44. Stuck With A Zero Marketing Budget?
  45. How To Double Your Sales (Over And Over Again)
  46. How To Stop Regretting The Past And Start Building Your Future
  47. How To Make Time When There Is No Time
  48. Three Simple Cheats To Free Up Five Hours This Week
  49. What People Trying To Make Money Online Blogging Don’t Get
  50. My Top 10 Worst Ideas To Make Money
  51. The Three Ds That Will Make or Break Your Blogging Career – Desire
  52. ‘Hustling’ to Get What You Want
  53. 25 Paths to an Insanely Popular Blog
  54. The One True Cause of Rapidfire Growth
  55. Please God, I Want To Be A Salesman At Verizon Wireless
  56. Which Came First? Your Black Card or Your Book?
  57. The Shortest “How To Make Millions” Blog Post Ever Written…
  58. Entrepreneurship: What To Do When You’re Scared Sh*tless
  59. How We Killed Social Media
  60. How to Make Money From Your Blog
  61. How to Make Lots of Money During a Recession
  62. How to Build a High-Traffic Web Site (or Blog)
  63. Stages Of Buyer Awareness
  64. Applying Scarcity And Urgency
  65. Telling Compelling Stories
  66. The Power Of Niche Marketing
  67. Biggest Mistakes Writers Make
  68. Twitter for Beginners: 5 Steps for Better Tweeting
  69. 10 Twitter Best Practices for Brands
  70. FOLLOW FAIL: The Top 10 Reasons I Will Not Follow You in Return on Twitter
  71. HOW TO: Use Social Media for Enterprise Business
  72. FACEBOOK FAIL: How to Use Facebook Privacy Settings and Avoid Disaster
  73. HOW TO: Manage Multiple Social Media Profiles
  74. Personal Branding 101: How to Discover and Create Your Brand
  75. Top 10 WordPress Plugins to Promote Your Social Media Profiles
  76. 20 of the Best SEO Plugins for WordPress
  77. 30+ Tools to Turn WordPress into a Personal Hub
  78. 3 Ways to Make More Money Blogging
  79. 7 Tools For Blogging On Your Phone
  80. Top 10 Free E-books For Bloggers
  81. 40+ Free Blog Hosts
  82. 30+ WordPress Plugins To Get More Blog Readers
  83. Winning on the uphills
  84. The difference between strangers and friends
  85. Find your voice
  86. Two ways to build trust
  87. You matter
  88. Harvesting
  89. Understanding The New Advertising Environment [i.e. Social Networks, Blogs, SEO]
  90. Content for Your Business Blog
  91. Can I Manage My Own Free Business Blog?
  92. Online, Only Blogs Establish Brand!
  93. 5 Things To Know Before Setting Up Your Business Blog
  94. How Blogging Markets Your Business
  95. Successful business blogging in just one step
  96. Use Twitter to Lay Groundwork for Your Business Blog
  97. Small Business Blogging Part 1: Finding Your Niche
  98. Blogging is Good for Your Business
  99. Get Your Small Business Involved in Social Media
  100. Most Popular Social Networking Sites for Business

8 Ways Your Business is Losing if You’re Not Blogging

By Christian

  1. You’re losing word of mouth advertising – Any business owner I talk to would be quick to admit that word of mouth advertising is the best advertising they can get. Owning and operating a blog enables you to be part of the conversation online. People ARE talking about you, you know? If you have a blog, you have way more than a traditional website, you have a personal presence…one people are comfortable and happy to send their friends to and talk about. People are a lot more comfortable referring someone they know to you if you have a personal blog, as opposed to a traditional static website. It makes you more personal, more approachable, if people can read about you and get a feel for what you’re like. Yes, people like to stalk. If you’re in business, and you want people to do business with you, why would you not want to be part of that? On the flip side, when you DO have a blog, you can set the record straight anytime someone’s talking trash. You can also build a strong community of people who are advocates for you. Strong bloggers eventually build networks consisting of thousands of people who consistently link to them, send them traffic and talk positively about their content. This is word of mouth for the 21st century.
  2. Your name is being dragged through the mud, and you don’t even know about it – People are talking about you. The process of learning how to blog is about a lot more than just writing an article every now and then. It’s about networking. Having a blog will teach you how to be part of your online community. And don’t think you don’t have one…you’re just not aware of it! If you own a business and you’re doing business with people, people are LOOKING for your blog, right now. And they’re not finding it. They’re commenting on other blogs and forums about you, and you’re not there to be part of the conversation.
  3. Your competition is establishing themselves as the expert, while you are quickly becoming irrelevant – Blogging is personal. You don’t use it as a way of simply placing ads or “building a list” or making sales. You’re selling yourself. You’re telling the public about yourself. You’re networking. You’re having a conversation with people. What happens when you do this is people learn that you actually have a lot to say. This is a good thing. Of course, this is assuming you DO have a lot to say. If you’re not actually creating value for your customers at this point, that will become apparent also. It’s best to either BE good, GET good, or NOT blog. Having a lot to say about your industry and how you can honestly help your customers and maintaining a blog together are a very dangerous combination. If your competition is blogging, and you’re not, they are quickly and quietly building a very compelling network of people who love them and who don’t even know who you are.
  4. Customers are simply not connecting with you, so they don’t buy from you – This is an inevitable consequence of not having a blog. Seriously, it’s that big a deal. First, search engines love blogs (well-built and actively maintained ones that is), and if you don’t have one, you’re missing out on a lot of love from the search engines, which means your getting a lot less traffic than you should be. But it’s a deeper problem than that. The type of content people want is different than what it was 5 or so years ago. Yes, things have changed that quickly. People don’t want static content. They don’t want boring ads that talk at them and tell them what to do. They want interactivity. They want to connect with you. Think about this…they WANT to connect with you and like you on a personal level. It’s how they make buying decisions. Your static website is most likely turning them off. Your competition realizes this. They’ve learned to think of marketing differently. They’ve realized that they can connect with many thousands of people through blogging, on a personal level and massively extend the reach of their business. Your customers are connecting with them, not you.
  5. Your expenses are getting out of control, and the money you spend on traditional marketing gives you a less impressive return each year that passes – Let’s face it…traditional marketing, like newspaper and magazine ads, mailing campaigns, billboards, etc…they are getting more expensive each year, and they are getting LESS effective each year. Anyone who’s been in business for more than 5 years knows this intimately. How long can you tolerate your expenses rising coupled with more and more inept returns on your advertising dollars? When you look at this commonly understood fact, it’s obvious that you need to make a change somewhere, isn’t it?
  6. The quality of the contacts you make is going down, which means your return on investment is going down – Like I said in #5, traditional media is getting less effective. The reason is because people are drowning in advertising. If it doesn’t connect with them personally, it’s unlikely to have any effect on them whatsoever. That’s not very much bang for your buck, is it? Traditional marketing is based on “interruption marketing”. The idea is to jolt your attention and get you to notice an advertisement that you ordinarily not be interested in seeing. People have built up some serious walls to this type of advertising. Social media connects with people on their terms. Believe it or not, people want to buy cars, books, appliances, all types of services, or whatever it is that you’re selling. If you connect with them on their level and on their terms, they will love you for it, and they will buy from you. That’s what you can do with a blog that is impossible for you to do with traditional advertising.
  7. You have a lot of talent and expertise that is not being shared – Blogging is therapeutic. As a business owner, you have a lot to say, and blogging can be a channel for all that expertise. Not only is it good for your business and good for your customers, it’s also good for you. C’mon now, let it out!
  8. You are losing your most valuable asset of all…your time – It is a myth that blogging has to take all your time. It can. Make no mistake about it. But it doesn’t have to. As a business owner, you know that time is your most valuable asset. And you know that time is money, right? So stop wasting money on advertising that doesn’t work. You know it isn’t pulling it’s weight lately. I say this confidently, because I know you know it’s true. I’m in the real estate business for example, and I know for a fact that many Realtors are dropping print advertising and mailing campaigns altogether. It just doesn’t work. Yet NAR reports that less that 8% of Realtors have a blog. What gives? You can’t do NOTHING to promote your business. You need to simply do what works.

Blogging will force you to learn new things. It will certainly be a learning process. And it will take time. It’s not a magic bullet. It’s one of the things we need to learn as business owners…good things take time. Blogging will not pull immediate results like a banner ad will. But blogging also will not cost you several hundred dollars a week. And once you get past the start up period, the online network you’re able to create will continue to reward you passively for the life of your business…and if you do it right, it will even continue to reward you beyond that…even if your current business fails for whatever reason, your network will know you, they’ll understand you, and they’ll support you in your next venture as well. What kind of newspaper ad can do that?

How to Not Suck at Business Blogging

By Christian

This is a post I wrote a while ago, and I’ve decided to share it on Next Level Blogger for this reason…I believe everyone reading this blog is concerned with truly doing what’s necessary to be effective at marketing themselves online. This means different things to different people, but the one thing it means to all business people is that we need to make money blogging. In business, if it’s not profitable, it’s not sustainable. We need to be efficient, and we need to be good.

I maintain regularly in this blog that being successful at making money online requires embracing the salesman we all have inside of us. The topic of sales is always volatile. Most people do not want to be salespeople, but I argue you are a salesperson whether you want to be or not. It’s not a matter of whether you are or not…it’s only a matter of whether you’re good or not. My goal is to help all readers of Next Level Blogger to truly excel in this area and to be successful at making their business all it can be through blogging, social networking and internet marketing. That said, here are some of my thoughts on salesmanship. I’d love to hear your comments…

“Salesman” is a dirty word. It’s one of the reasons I’m attracted to the profession and why I consider myself a salesman. It’s a massively misunderstood profession. It’s also a massively abused and poorly executed profession. There are good salespeople out there, but there are very few. I am one of the good ones. It’s my mission to teach others that salesmanship is not dead but more vital and needed than ever. It’s good salesmanship that will make or break your business. It’s good salesmanship that will make or break your life. It’s good salesmanship (not money) that makes the world go round…

A good sales experience can profoundly change your opinion about something. It can make you a fan for life. It can affect your decisions in a fundamental way. Believe it or not, everyone is in sales. It’s not a matter of debate. You want stuff. Other people have what you want. You want them to give it to you. That makes you a salesperson. Look, this doesn’t mean you’re a GOOD salesperson. You’re probably not. You’re probably a bad salesperson. You’re probably ineffective and inept at sales. But there’s a good reason for that. The reason is you’ve never focused on your sales skills. You’re never sat down to make a plan to systematically improve your sales skills. Probably because you don’t consider yourself a salesman. That’s fine. It’s your choice. But I’m telling you, the sooner you accept the fact that you’re a salesperson, the sooner you can get down to work and finally start getting what you want out of life.

You Have Ethical Responsibilities

Here’s a real key to success in sales. And it’s one of the reasons so many salespeople are bad at what they do. You have ethical responsibilities. It is your right to live how you choose, but it is your ethical mandate to live in a way that is mutually beneficial. Most salespeople just want the close, and that is where they screw it up. The largest most important thing you can do to greatly improve the quality of your life in sales is to answer the question of “why”.

Why do you want what you want? Why do you want your boss to give you more money? Why do you want this person to buy from you? Why do you want more vacation time? Why do you want that new car? Why are you willing to work late and sacrifice time with your family in order to get these things? See, you better have good answers to these questions, and they better be answers you’d be happy to share with your mother. If not, you need to own up to the fact that maybe, just maybe that new car just isn’t worth working for. Maybe you want it for the wrong reasons. Follow?

If you want good things, for mutually beneficial reasons, that is the first and more fundamental step towards becoming a good salesperson. See, if you know why your goal is mutually beneficial, all you have to do is explain it well to your customer, your boss or whoever you’re selling to. With good communication skills, the rest is a piece of cake. It’s when we try to use good communication skills to our customers’ peril…that’s when we give salesmanship a bad name. When we have a goal which is not in our customers’ best interest, but we try to acheive the goal anyway…that’s when we’ve violated our ethical responsibilities. That’s not success, my friend, even if you DO have your dream car.

How to Rock

When you’ve aligned your goals with a healthy concern for others, you will ultimately find that what Zig Ziglar says is true, “You can have anything you want in life, if you can just help enough other people get what they want.” There is no better way to achieve your goals! Now that your goals are simply to help others, you will find that this one factor alone will affect your entire approach to building your business. Instead of just trying to close the deal, you’ll investigate the customer’s motives, needs and wants, and you’ll work to find a way to help and add value. This is true salesmanship. This is where you find common ground and develop a mutually beneficial relationship that lasts. This is how you REALLY reach your long term goals.

And that is why I’m in sales. I know that when I sell a product or a service, I’ve made a friend. I would honestly do whatever I can to help them out, and guess what…I get paid too. A nice little bonus.

Tim Ferriss Blog Talks About How to Blog Without Killing Yourself

By Christian

Perhaps you’ve heard of The Four Hour Work Week. It’s a bestseller and for good reason. It’s just one of those books you have to read. The author, Tim Ferriss, talks in this video about how blogging has played a crucial role in his book’s success, and he talks about how to build a massively successful blog without killing yourself.

I highly recommend this video. I credit Darren Rowse for making me aware of it by posting it on his blog. It’s 50+ minutes long, but it’s worth it. And I know everyone who reads this post is concerned with maximizing the results they get from blogging, so I know you’ll make time to watch it. I learned some great tidbits from this that I am going to apply to this blog for sure, and in case anyone’s interested I’ve included my notes below. Feel free to steal all you like 🙂

Even if now is not a good time for you to spend an hour watching a video, bookmark this page and come back later if you like. I spent a good bit of time with this video this afternoon, and I’m convinced it’s worth everyone’s time.

This Tim Ferriss blog post is definitely worth your time. Have fun!

A few notes I took from this video:

  1. https://crazyegg.com/: great tool for tracking vistors’ usage of your site. Heat mapping, etc.
  2. Best day/time of day for posting: 7am pst, 6pm est… Best days: Tuesday, Thursday and Saturday
  3. Changing “categories” to “topics” significantly increased his click through on his category links.
  4. Put up a page called “7 reasons to subscribe”…promote email subscription, not RSS.
  5. Remove date stamping, or make sure dates are not displayed if the post is older. Visitors are biased to current content and tend to bounce off a post if it’s been around a long time.
  6. Post comment rules…use your real name, not your business or keywords. Be nice, no links in comment body, etc.

Also, I highly recommend going to Tim’s blog. I’m surprised that I’ve not been on his blog until this afternoon. It’s great 🙂

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