Terry Watson is a sales trainer I’ve learned a lot from, and I credit him with teaching me the CASE method of success. Copy And Steal Everything. Couldn’t be simpler, and I love it when things are simple! It’s one of the great myths of all time that if you want to be great, you need to be 100% original and do everything on your own. People take on too many things if you ask me. Success requires a lot of work; why make it harder than it needs to be?
I’m NOT saying to not be true to yourself, and I’m surely not advocating plagiarism. What I’m saying is that the model for success is likely already laid out for you. Don’t reinvent the wheel if you don’t have to!
Who’s already out there doing what you want to do? Go out and model your efforts after them. Before I started selling things online and doing internet marketing, I learned how to sell face-to-face. I started in direct sales. I learned right away that if I wanted to make any money, I needed to sell, and if I wanted to learn to sell, all I needed to do was watch what successful salespeople were doing. I basically became a stalker! I followed them everywhere. I literally sat in on their sales presentations and watched their every move. I took notes. I copied their techniques. I learned to say the same things and act the same way in front of a prospect. I modeled my behavior to match theirs in every way I could think of, and when I did this a funny thing happened. I started to make money. I started to make sales. And that’s how it started.
I found that I could simply choose what level of success I wanted and then achieve it by simply modeling others who had already done it. I started off copying the top people in my office, and within months, I had learned their techniques and was the top salesman in my office. Then I branched out and started talking with the top performers in OTHER offices around the country. This increased my performance to where I was the #1 salesman out of 1500 in my division.
This is what the CASE method will do for you when you apply it yourself to YOUR business. I guarantee it. Success is free for the taking. All you have to do is go steal it 🙂
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