If you’re like me, reading is a huge way to get new creativity flowing, keep up on changing technologies and expose yourself to new ideas. I find the books I read to be invaluable, as I apply almost everything I read to my business in one way or another.
Here is a recommendation on some reading material to help you with your business blogging. Of course this is not master list. It’s my top 5 at the moment. These are affiliate links, except for #3 which is a free pdf download. Therefore, you can easily click through and check out full details on all these books right now, and if you purchase them you will be supporting Next Level Blogger. It’s a win-win-win if you think about it 😉
- The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly – In depth explanations about why business blogging is essential, the different technologies you can use and how. How to promote your blog, how to make money with your blog and a lot more. Tons of resources to find more information.
- ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income – This is probably the ultimate book about blogging in my opinion. Anyone interested in blogging as a business or as a means of promoting an existing business is well-served to read this one a few times. Also if you’re not familiar with the author Darren Rowse’s blog Problogger, you better get over there and subscribe. It’s pretty much mandatory.
- uuuEbook: Unique, Useful and Updated. Three Secrets to Web Traffic – This is another no-brainer. It’s a free pdf download from Seth Godin. One of the biggest concerns any blogger has is how to get traffic to their blog. This short, concise ebook says it all. Follow these precepts, and your blog will be a success, period.
- Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers – A very insightful read that covers “Blogging’s Six Pillars”. It teaches you to use your blog effectively by showing you how blogging differs from other traditional media. Most new bloggers tend to treat their blog as a traditional form of marketing, which can cause you to spin your wheels for a long time. Worse, you can do more damage to your brand than good if you use your blog poorly. Like any powerful tool, it can produce either great results or do significant damage, and it all depends on how you wield it.
- No One Cares What You Had for Lunch: 100 Ideas for Your Blog – One of the biggest challenges most new bloggers face is not knowing what to write about. The prospect of having to continuously fill your blog up with new content can seem daunting, until you’ve read a book like this. I’ve mentioned on Next Level many times already that you have MORE than enough to talk about, and this book will help you unlock all of it. Before you know it, you can have more content than you could ever possibly write for your blog 🙂
All these books echo the ideas I attempt to express here on this blog, and these authors are all certainly in tune with how to use this blogging medium to it’s maximum potential. I encourage you to check them out!