The Power of Being Ridiculous

How far do you think your business will go if you don’t stand out? What are you doing to stand out? What are you doing to be ridiculous?

If you live in my town, you know a guy named Bob Rohrman. He sells cars. Lots of them. Lots, and lots of them. And he makes completely ridiculous commercials that everyone hates. And everyone criticizes him. And everyone talks about how much they hate his commercials, and then when anyone wants to buy a car, guess who they think of first? Bob, that’s who. And is it really any surprise? It pays to be ridiculous!

And anyone who’s actually MET Bob Rohrman knows he is as sweet and genuine and nice a guy as you’ll ever meet. But when it comes to marketing, he does what he needs to do to stand out. He is ridiculous, and he’s proud of it. He understands the importance of NOT being mediocre. He understands that mediocrity is death for any small business.

But so many of us do things half-assed. I don’t recommend it. Go all out. Are you going all out? What do you offer your customers that NO ONE ELSE can offer them? What are you doing to stand out? What claims are you making that your competition can claim to offer as well? If the majority of your value is something anyone else can offer as well, how do you expect to monetize that?