What’s in a Business Name?

Tweetlater.com is a service I’ve talked about on Next Level, and I’ve also recommended them in my latest ebook. It’s noteworthy since readers here may be using this service, they are changing their name. They will be called SocialOomph.com starting in a few days.

I don’t pretend to be breaking news here; they simply announced it this morning, and it made me want to comment on the value of the name of your business. It’s worth some thought. I personally think this is a really smart move for them. Twitter is a single site that may be big right now, but in a digital world, things come and go pretty quickly. I can’t imagine why anyone would want to base their company’s name on the name of another company that they do not control.

What would happen if Twitter went away, or evolved into something else…or what if they decided to change THEIR name? Ha. Do your own thing. That’s all I’m saying. Being thoughtful about how you name and position your business is pretty important stuff. A lot of internet marketers and bloggers skip this.

The Catch-22 of Branding Yourself: Picking Your Business Name Carefully

The event of TweetLater renaming themselves made me want to comment on how many bloggers choose to brand themselves. Most bloggers brand themselves…by that I mean they brand their personal image and their personal name. This can certainly be effective. But there are certain repercussions that I’d urge you to consider.

Why are you building your site to begin with? What ultimate goals are you shooting to acheive? These are important questions to answer. Think ahead to when you’ve been doing this a while and you want to move on to another project. Or retire, or take some time off at least. Are you creating something that can be sold later on? Are you building a site that is inextricably connected to YOU? Is that what you want to be doing?

Again, no problem with doing it that way. Just know that if you build a very successful and profitable property named after YOU, and it’s built around YOU, it’s going to be a lot more difficult to sell it to someone else later on.

Just something to consider. Plan your business…and plan for success 😉