One of the biggest concerns I hear from clients when it comes to blogging is “how long is this going to take”? I understand. As a business owner, you already have enough on your plate! The last thing you need me to do is to add more 🙂
Let me make an observation that I think may help clear things up a bit.
When you go to the store to pick out your next cell phone, do you sigh and say “how much time am I going to have to spend on this thing”? Of course not! It’s a communication tool. You use it for your business. When someone calls, you WANT to answer it, because it’s an essential element of running your business.
Well, your blog is a phone.
You didn’t use to have a cell phone, but now you do, and it’s really no big deal is it? Same with your blog. You didn’t use to have one, but it’s become common knowledge that having a blog is simply a great communication tool. Instead of talking with your customers and clients one at a time, a blog allows you to talk with ALL of them all at once.
Actually when used well, a blog will improve your communication with your customers and SAVE you time. But this is advanced stuff, so let’s not get too crazy for today. Right now, just take a minute and try to think of your blog simply as a communication tool. It’s a phone, really. It’s just a way to interact. Can you afford to NOT have a cell phone? Can you afford to NOT have a blog?