The fact is that we all judge books by their cover. We know we oughtn’t, but we do it anyway. Especially when it comes to the web. Let’s get straight to the point, shall we?
- You’ve gone through the trouble of creating a kickass blog. Rock on!
- You’ve gone through the trouble of writing a kickass blog post. Rock on!
- You’ve got great thoughts to share, so PLEASE, PLEASE, PLEASE don’t make it look like this.
This blog post has great ideas and insights to share. But ain’t nobody gonna read it. Why? Because it’s a big, fat block of unending text. If your thoughts are worth sharing, they’re worth breaking up into bite-sized chunks. And please take no disrespect to the author of Rogerpod.com. Much awesomeness is shared there, and it’s clearly a labor of love.
If you want your blog content to get read, here are the tools of the trade:
- Catchy headlines
- Bullet points
- Numbered lists
Pretty simple, no? I know…the rules are silly. And if you can get away with breaking them, for the love of all that’s holy, please do so. But people’s brains work a certain way. And it’s helpful to know a few basic super secret ninja jedi tricks. This is how to get content on the web noticed. Break it up into bite-size chunks. Word.