I recently had a reader ask me about the pop up opt in box that I use on Next Level Blogger. He wanted to know how it was working for me and how I felt about using a pop up. He said he personally didn’t like pop ups and felt that it therefore might not be a good idea to use one on his site. I think this is a great concern, so I wanted to share my thoughts on this.
Why I Started Implementing a Pop Up to Build My Email List
I haven’t always used a pop up to build my email list. The reason was the same as what this reader suggested. I personally do not like them. Then a mentor of mine made a really interesting comment to me a few months back. He said he has NEVER clicked on a banner ad in his life. I realized that it is likely true for me too. I cannot remember a single time I’ve ever clicked on an Adsense link or banner ad. But this friend of mine makes bank on banner ads. Obviously, many people DO click on them. Just not me :).
After this conversation I realized that I’m really the last person I should use as a judge when it comes to what I should use on my site. After all, I’m not building it for me. I’m building it for my readers. I’m providing a service for others, not myself. And consequently, I should simply do what works for them!
Fact is, if a pop up opt in box generated a lot of complaints or failed to convert, I wouldn’t use it. So far, I have received ZERO complaints, and the pop up window on Next Level Blogger is the second-highest converting opt in box on the site. Clearly, it’s going to stay up for a while!
I use Aweber to generate the pop up, and I highly recommend using their service as well. It’s super-easy to design and install on your site, and it functions flawlessly for me. Anything that’s not techy and gets great results is always cool in my book 🙂
Lesson for the day: I encourage you to set aside any personal assumptions when it comes to building your online business. Don’t do what you like or think is cool. Do what works. A lot of times it’s the simplest stuff in the world that will make huge results for you.