We talk a lot about passion in this business. What is your passion? It’s not any specific thing. There’s not just one thing you can be passionate about. It’s not about fate or birthrights or the alignment of the stars. What is your passion? I’ll tell you right now what your passion is. It’s whatever you want it to be.
Subject matter doesn’t matter. At the core of every industry, no matter how exciting or innocuous and boring that industry might be, are people making things and people buying things. What is the core of any business? People. That’s it.
You don’t need to be passionate about the product. You have to be passionate about the people who are passionate about the product.
At the core or every human need and want, no matter how mundane the subject matter, is a human being. Believe it or not, people buy sexy products like Stratocasters (best rock n roll guitar EVAR, don’t argue with me on this!) and vacations to the Bahamas for the SAME REASONS they buy life insurance or a higher grade fertilizer for their crops. People buy out of love, fear, greed, envy…the classic human triggers.
It doesn’t matter what your industry is, if you’re a passionate person, any industry can be your passion. If you’re not, you’ll never find your passion, because passion doesn’t come from out there, it comes from you.
Pick a business, any business, and make it yours.