Search engine optimization. It’s a huge concern for anyone involved in internet marketing. Perhaps you want to sell products online. Maybe you’re an affiliate marketer. Maybe you run a home based business of some sort. Maybe you’re in real estate. Maybe you’re a lawyer. Any number of businesses are well-served to have a strong online presence. Some of us sell products; some of us sell services, but we all have something in common…we want to show up in the search engines! So how do we do it?
Perhaps it has not escaped your attention that search engine optimization (SEO) is a significant concern for nearly every business these days. And perhaps, if you’ve looked into it at all, you’ve witness that sheer magnitude of information on this topic. Perhaps you’ve become intimidated a bit? How can you possibly become an expert on SEO as well as everything else necessary to be successful and make money online?
Here’s the answer…and it’s an answer you might not like. The answer is, you can’t. You don’t have time to become an SEO expert. Don’t waste your time. Hire an expert. This is a fundamental principle of success in business…
Don’t try and do every single thing yourself!
So many of us are still wrapped up in the the idea that the internet should be free and easy. Truth be told, there is a LOT of free content. Take this site for example. I post all these articles for free, just like bloggers do. And I will eventually charge money for the information products I’m developing, and I do charge for consultation. But 99% of this site is free. That’s the way the internet works, but it has taken me years of reading, trial and error, many many late nights and working through a lot of frustration to learn what I’ve learned.
Do you have a business you want to promote online? Do you want to set up a social networking strategy? Do you want to set up a blog? Do you want to get rockin results from your internet marketing? No doubt you’ve said yes to at least one of these things…or else why are you reading this blog? 🙂
If you have years to learn the ropes, then get started and do it that way. It is the most comprehensive and economical way to solve your internet marketing problems. But if you have a business to run, and you want to concentrate on selling stuff and living your life, don’t try to become an SEO expert on top of everything else. Just don’t go there. You honestly have better things to do with your time!
A Fundamental Business Principle
Should you hire an SEO expert for an hour to solve a problem? The hour will probably cost you $100-200, which is a good amount of money. The question should not be answered by deciding whether or not you think $200 is a “good deal” or not. Look at your options.
- Solve the problem by paying a professional ($200).
- Solve the problem yourself (investment of your time…how much time?).
- Don’t solve the problem.
First, of all let’s look at the last one. Don’t skip over it. Maybe your problem just isn’t important and you can do without addressing it. Trying to handle every single little thing that comes across your desk is business suicide. You have to pick and choose. But if your internet marketing solution is something you’ve decided really needs to be addressed, you have to solve the problem.
Second, consider what solving the problem yourself entails. Do you have the time? How much is your time worth? How much time do you think it will take for you to solve this problem yourself? If you estimate you can do as good a job in an acceptable time frame, then you should solve the problem yourself. If not, you should hire someone to handle it for you.
If you want to run your business like a real business, the last thing you want to do is to try and do every single thing yourself.