Perhaps you’ve heard of The Four Hour Work Week. It’s a bestseller and for good reason. It’s just one of those books you have to read. The author, Tim Ferriss, talks in this video about how blogging has played a crucial role in his book’s success, and he talks about how to build a massively successful blog without killing yourself.
I highly recommend this video. I credit Darren Rowse for making me aware of it by posting it on his blog. It’s 50+ minutes long, but it’s worth it. And I know everyone who reads this post is concerned with maximizing the results they get from blogging, so I know you’ll make time to watch it. I learned some great tidbits from this that I am going to apply to this blog for sure, and in case anyone’s interested I’ve included my notes below. Feel free to steal all you like 🙂
Even if now is not a good time for you to spend an hour watching a video, bookmark this page and come back later if you like. I spent a good bit of time with this video this afternoon, and I’m convinced it’s worth everyone’s time.
This Tim Ferriss blog post is definitely worth your time. Have fun!
A few notes I took from this video:
- http://crazyegg.com/: great tool for tracking vistors’ usage of your site. Heat mapping, etc.
- Best day/time of day for posting: 7am pst, 6pm est… Best days: Tuesday, Thursday and Saturday
- Changing “categories” to “topics” significantly increased his click through on his category links.
- Put up a page called “7 reasons to subscribe”…promote email subscription, not RSS.
- Remove date stamping, or make sure dates are not displayed if the post is older. Visitors are biased to current content and tend to bounce off a post if it’s been around a long time.
- Post comment rules…use your real name, not your business or keywords. Be nice, no links in comment body, etc.
Also, I highly recommend going to Tim’s blog. I’m surprised that I’ve not been on his blog until this afternoon. It’s great 🙂