FACT: Most professionals and business owners earn just enough to get by. Very few excel in their field.
FACT: 80% of the profits in your industry are earned by only 20% of the competitors. This means of course that 80% of you must fight for what’s left over. And that’s a pretty lame gig, no?
FACT: There is one commonality nearly all the top 20% of your field hold. They have a trait which enables them to get to the top and stay there. What is this trait? It is an attitude of consistent, continual growth. They never stop learning. They never stop working on improving themselves, their approach to their business. They never let up.
Some are born with advantages. It’s true. But those willing to work hard are more than willing to dethrone those privileged few as soon as they see an opportunity. You may be lucky enough to be on top through some lucky draw of the cards, but it’s a limited engagement unless you are willing to do what it takes to stay there.
What Separates the Top 20% in Your Field…What Makes Them Different?
Constant learning. Constant growth. With an attitude like this, consistent improvement is simply unavoidable. The top 20% simply won’t have a choice but to admit you at some point. Some of you may take a few years to get there. Some of you may have the chops to get there in just a few weeks.
Not all of you have what it takes to be in the top 1%. This may or may not be in the cards for you. But the top 20% where the bulk of wealth and opportunity lie? No doubt. You’ll get there if you do the work. And if you didn’t get into business to build wealth, why the heck did you?
Are You Making This Mistake?
One mistake I keep seeing lately is business owners asking me to do everything for them. They don’t want to touch this “internet stuff” at all. They want me to create their website, write their blog, build their links, manage their ad campaigns, manage their social profiles, etc. It’s true that most anything can be outsourced to an extent, but it’s gonna cost you.
I don’t work with big business. I work with small business owners. You don’t have a five or six figure monthly marketing budget. Good news…you don’t need one! You need to learn a few things. That’s all. You need to learn how to competently market yourself online. You can learn what you need to know in a short amount of time, and then it’s simply a matter of executing. That’s it. It’s really as simple as that!
And that’s what this blog is about. You know me. I’m happy to answer any dang question you email me. Fire away. If you want to work with me one on one, hit me up. We can do that too. And yes, I’m happy to build you a site or anything else you need. But let’s get one thing straight. None of this is set it and forget it B.S. You can have all the best rock star tools out there (and that’s all I use…the best stuff out there), but if you don’t put them to use, you might as well go home.
Food for Thought
Not too long ago, none of us we dependent on email, contact database management, digital cameras, smart phones…the list goes on. But now they’re second nature to you. I promise, your blog is nothing more than a new smart phone. You just need to set it up and spend a little time learning to use it. Unfortunately there are a lot of idiots out there selling this stuff, telling you a blog will make you millions without effort, on autopilot. Unfortunately, there are a lot of idiots promising to get you to #1 in Google…guaranteed, for $100. But you’re smart enough to ignore these idiots.
Your blog, Twitter and Facebook (Pinterest, LinkedIn and others too of course) are just tools. And it’s an opportunity. A really big, profound opportunity. While the rest of your competition sits on their hands complaining about how there’s all this new stuff they need to learn, YOU can dive in. This is what will set you apart. This is the work you’ll do that others aren’t willing to do. This…this exact work we talk about on this blog…is what puts you in the top 20% of your field. Flat out. Hands down. This is where we can start talking and take your business to an entirely new level.