Here’s the thing about learning to rock your business…there’s not a formula. Here’s the thing about success…there’s not a single way to do it. Yet everyone is looking for the formula, or the way. We have to cut this out.
You’re not cool like me. You’re cool like you.
I write every day, because I love to. When I was 9 years old, I would stay up til two in the morning writing. Something in me has just never been able to shut up. I do not claim to be an awesome writer, but I do love to write.
It’s About Love, People! Love What You Do!
It’s kind of like a lot of these young girls who become pop singers. Remember Michelle Branch? She’s really not that great of a singer (sorry girl!). But when you hear her sing, you can just tell that she really LOVES singing. It comes through, and it’s engaging. It’s not talent so much as it is love, and when you have that passion about what you do, you command people’s attention. Love. That’s what we all need to tap into. It sells more than just records.
Do you have to have a blog? Yes. Do you have to write on your blog every day? No. Do you have to be a great writer or passionate about writing to have a hugely successful blog? No. Do you have to do exactly everything that Leo Babauta or Brian Clark or Matt Cutts tells you to do? No. You should probably listen to what they have to say. You really should, but then you need to go do what you love. And you have to really rock it. When you rock, people cannot help but like you. We all love a rock star. And believe it or not, that’s what blogging is about. It’s not about finding “the way” or “the system”.
Rock stars don’t follow all the rules, and neither should you.
Rock n Roll is Not Dead
I love those Intel commercials that say “our rock stars aren’t like your rock stars”. That is the essence of new media. You can be the rock star of Bloomington, IN real estate. You can be the rock star of grilled hamburger recipes. You can rock anything you want. And yes, there are things you need to do, but the most important, crucial, undeniable thing you need to do is lock into what you cannot shut up about and just go with it.
For me, it’s writing. I’ve been criticized for not having pictures on this blog. Yes, I could spend time picking out stock photos that somewhat go along with the post I’m writing. But why? It’s taking energy away from what I’m good at and what I love. I accept that not everyone is going to dig my site. If you require pretty pictures in order to be engaged, this just isn’t going to be your cup of tea. But if you want straight up awesome written content on a regular basis that helps you promote your business and motivates you to grow, I think there’s a lot of value for you here. And I’m just getting started.
If You Don’t Love it, Don’t Focus on It
For you, maybe writing is not your thing. Maybe for you it’s video. Maybe it’s live blogging. Maybe it’s conducting seminars or interviews or meeting people face to face. Maybe you prefer to paint pictures or do podcasts…the point is that the possibilities are endless, and the further point is that there’s SOMETHING that you LOVE to do that is in alignment with growing your business.
You need to find it, and you need to blog it.
Believe me, when you tap into something that is absolutely exciting to you, work becomes fun. You can work tirelessly to make things happen, because you love doing it! And this is what makes you successful.
One True Success Flows to All Other Areas of Your Business
And here’s the thing about success. Real, true success in any one area of your life flows into all other areas of your life. You really think Next Level Blogger is going to succeed or fail based on whether or not I add pictures or not? No. If Next Level Blogger succeeds at reaching my goals, it will be because I was successful at getting my message out, and that can be done through pictures, yes. But it can also be done any number of ways. I choose to focus on my strengths and on what energizes me.
If you do this for your blog as well, you’ll see what I’m talking about. I could point out technical problems with a lot of very successful sites. I’ve seen very successful blogs with horrible permalink structures, confusing navigation, images without alt tags…the list is endless. You think the authors care? Why bother with this stuff?
If you think the success of your blog is going to hinge on whether or not every page is ultra-optimized, you’re not focusing in the right place! Focus on the one thing that you absolutely rock at. Do it every day. Do it with passion. Get your message across. Everything else…all the technical B.S….will take care of itself.