What does DT Business Strategies do differently than anyone else?
We take accountability.
You being here is much appreciated. It tells me that you’re a small business owner. It tells me you’re serious about growing your business. And it tells me you’re not currently seeing the level of bottom line results you’d like to see from your web presence.
Why accountability is the key
There are a lot of moving parts to any marketing campaign. Here are just a few:
- Search engine visibility
- Paid advertising (social media, Google Adwords, etc)
- Lead capture
- Follow up systems
Let’s be clear. ALL of these are important. You can have the best-looking website in the world, but it does you no good if no one can find it.
You can have great visibility in search, but it does you no good if the website isn’t converting after people find you.
You can have a lot of traffic and a website that’s bringing in leads, but it does you no good if your follow up system isn’t converting leads into sales.
Bottom line, this stuff all needs to work together synergistically in order for it to produce meaningful results for your business.
(see: Hamster Wheel of Death)
When you’re building a home, you need a lot more than just a stack of 2x4s and a bunch of building materials. You need a plan. You need a strategy. And you need people who know how all the parts fit together. Your marketing is the exact same.
Who’s gonna put all the pieces together and make sure your marketing campaign sings a beautiful, profitable tune? We take accountability for that. Who else does that? We don’t see it happening. That’s why we’re doing it.
Why is getting results online so difficult?
The internet has blown up fast. When I started this business, all you had to do was build a great-looking web page and submit it to Google. The traffic would come flooding in. That was back when there were about 50 million websites out there. Now there are trillions. Trillions.
Small businesses have flooded the market, and they all want a web presence that not only looks great but that also produces bottom line results. And competition is higher than ever.
There are a lot of vendors out there these days talking about conversion. They’re talking about getting bottom line results. The keyword is “talking”. And to be fair, many of them have great advice. I know a lot of them personally. They’re good people. But are they gonna help you put all the pieces together? Ask em. That’s all I know to say.
Try and find a company out there that will build the assets you need, get them all online and ensure they’re all working together seamlessly. Try and find a company that will also guide you from Point A to Point B, enabling you to get the kind of conversion rates that the pros get. The kind of results that build multi-million dollar companies. Try to find one. I’ll wait.
Why is this so hard to find?
Leverage. Most vendors you talk with don’t have it.
They’re understaffed and underpaid. Not really the qualities you want in a marketing agency that you expect to help you make a lot of money.
Do you think the guy who’s building that website for you for $500 doesn’t fit in the “understaffed, underpaid” category? No offense.
Don’t get me wrong. There’s absolutely nothing wrong with hiring an inexpensive freelancer to build you a great-looking website. Nothing wrong with that at all. Not as long as all you want is a great-looking website. But if you want consistent, predictable, controllable bottom line results, you need a marketing strategy. And you need to implement that strategy properly to get results.
The reason this is so hard to find is because it takes a whole hell of a lot of experience, expertise and bandwidth to pull it off. And it’s not just about being smart in your approach, it’s about leverage.
For starters, we have teams:
- We have a Solutions and Development Team (10, at the time I’m writing this) of designers ready to build your assets (website, social campaigns, autoresponders, landing pages, whatever your project requires).
- We have a Social Media Team (6, currently) that do nothing but create and run social media advertising campaigns.
- We have a Support Team (3, presently) who do nothing but cover our support desk around the clock, so you get prompt response and resolution to any issues or questions you have.
- We have a SEO Team (7, at the moment) that does nothing but create content and promote search engine visibility for our campaigns.
- We have a QA Team (2 marketing veterans with over 40 years of combined marketing experience) that reviews all work and ensures there’s a cohesive, bulletproof and fully functional strategy in place on all projects we deliver. That would be me and my business partner Andrew, ahem.
At the end of the day, most vendors don’t have the resources to be able to pull it off. They don’t have the capital, and they don’t have the relationships to be able to pull this much quality talent together.
You can always hire individual freelancers or vendors to handle various aspects of your marketing. That’s what most small businesses do.
But the vendors don’t all know each other and work together regularly. They all have different processes and use different terminology to talk about things. So there’s no synergy.
Synergy. I love that word. Synergy is powerful! Synergy is when each excellently crafted component of a plan moves excellently in unison with every other component of the plan. Synergy creates magic. Synergy enables you to accomplish that which is otherwise impossible.
There are loads of companies out there that do really good work in different areas of marketing. That website developer you like may indeed be able to build something awesome for a *little* bit cheaper than we can. That SEO company you like may indeed be very good at earning you search rankings. We always accommodate for these elements in any way possible when putting a solution together for our clients.
But who’s looking at your marketing strategy from a bird’s eye view? Who’s putting everything into context, filling in any and all missing gaps and ensuring that your campaign as a whole is working and producing profitable results for you?
Let me be so bold as to assert, if there was someone doing it, you probably wouldn’t have read this far. And if there was someone you know who COULD do it, you wouldn’t be thinking “Damn it, I wish this guy was wrong. But he’s not wrong. He totally knows what he’s talking about.” Would you agree?
Is DT a good fit for you?
The short answer: I don’t know. You’ll notice that we don’t sell our marketing services here on the website. The reason is because I would never assume we’re a good fit before hearing more about what you’re working on and exploring the possibility of working with you.
Every business is different. And every project we initiate is custom.
How can you know if we’re a good fit? If you’ve read this far, there’s a good chance we should talk when you’re ready. Here’s what I recommend:
- Check out our 7 Point Marketing System and see if it resonates with you.
- If it does, request a free marketing consultation.
During your marketing consultation, we’ll assess your goals and whatever assets you may already have in place. As opposed to what’s possible on a web page, we can offer you targeted advice, specific to your situation. We’ll also be able to determine if there’s a good opportunity to work together. If there is, we can explore that when you’re ready. At the very least, you’ll walk away with targeted, specific advice you can use, and it costs you nothing. Fair enough?
We’re excited to help!
DT Business Strategies