If you’ve followed me or read my blogs for any length of time, you know I’m an advocate of blogging. Clearly I write a blog myself, and it’s because I think it’s a crucial and effective way to spend time with your customers, share ideas with them and of course, sell stuff.
One thing I see a lot of new bloggers do is spend WAY too much time on their blog. We want our blog to be awesome, so we spend all this time putting up new widgets and playing with the design, retweaking articles, etc. There’s nothing wrong with this of course…not inherently. But if your blog is taking up too much of your time, you’re not going to stick with it.
I don’t want you to quit, so if you’re new to blogging or struggling to get results, this post is for you…
Don’t burn out, yo…
Blogging is a long game. It takes a while to build an audience. Is it worth it? Oh my…yes, it’s worth it. But treat it as a marathon, not a sprint. It doesn’t mean you don’t run hard…but run for distance. Don’t burn out before you even get started. Most bloggers (and by most I mean almost ALL) quit before they even have a chance of making it. Don’t do this!
Spending tons of time on your blog when you first start is like cleaning your house for a party…spending all day making sure everything looks perfect…and completely neglecting to tell anyone about the party. You’ve ended up cleaning your house for no one. Doesn’t make much sense, does it?
When you first start, you don’t have a strong readership for your blog. How do you get one? By handing out invitations. Tell people about the party, for god’s sake! I’ve been to some great parties at some really crappy apartments. I know you have too. It’s the people that make it great, not whether everything is perfectly in order or not.
Here’s the big secret about blogging
Here’s the big secret: great blogs come from great audiences. The community really is what it’s about. It’s what feeds you and guides you and motivates you. It’s all about your readers. You don’t create your audience. They come to you, and THEY are what make you great. They make you great way more than you make them great by gracing them with the presence of your awesome blog. Find your audience first…get the party started. The minutia of blogging takes care of itself from there.
Trust me, after you’ve been networking for a while and built an audience, your audience will tell you when they want to see some changes. You’ll get feedback left and right. You’ll get good at knowing when to listen and when to make changes to your blog. But until you have an audience and are getting that feedback, who are you making these tweaks and changes for? No one.
The boring (yet dang effective) truth about how to get started blogging…
Instead, post new content regularly, and then focus on getting the word out. Leave your design alone. Spend the majority of your time talking to people on other platforms. Leave your widgets alone. Leave your plugins alone. No matter what claims you read, I promise you from my very core…no plugin or widget is going to make your blog popular and successful. It’s just not going to happen!
People are the key. Talk to them. You know where:
- Commenting on other blogs
- Forums in your niche
- Community events
Get people on board with what you doing. If you’re new to blogging, your audience is simply scattered around out there at the moment. You need to reach out and meet them. The more you talk with them, the more they’ll come out to your blog. The more you talk with them, the more feedback you’ll get. The more you talk with them, the more you’ll learn about yourself, your business and how to run your blog better to create more value.
As counterintuitive as it may seem…no amount of tweaking is going to get you an audience. Tweaking ain’t gonna make your blog great. Your AUDIENCE is what’s going to make your blog great. Until you have an audience, you don’t have anything. Your audience is already out there, you just need to reach out and grab em.