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Social Media for Small Business

Do You Have What it Takes to Be a Success in Social Media?

By Christian

What does it take to be successful in social media? I hope to offer you some helpful thoughts in this post. Let me know what you think!

I’ve spent time with a number of you by now. I’ve had a great chance to learn a lot about my own business and how to grow, but I’ve hopefully learned a bit about how I might be able to help as well. One thing I’ve encountered more than anything else is insecurity. A lot of people out there feel social media marketing for their business is not something that’s going to work for them. Sure it works for Gary Vaynerchuk, and it works for Brian Clark, and it works for Michael Martine, and it works for thousands of other business owners, but it’s not going to work for YOU.

If this sounds like you…if you feel you may not have what it takes to be successful using social media to grow your business, I’d encourage you to look at the facts.

Social Media For Business: Fact #1

A lot of my clients shy away from social media for business marketing, because they fear an exorbitant time commitment, but this is a huge misconception. Yes, you can waste time with social media…you can waste time doing ANYTHING. Fear of wasting time is not a reason to avoid a valuable tactic for growing your business…it’s simply a reason to make sure you do it effectively. Does this makes sense?

Social Media For Business: Fact #2

Social media is a constant learning experience. That’s what this is…a constant learning experience. It’s true for you and me, and it’s true for everyone out there. There is no such thing as a “social media expert”, and if you come across someone claiming to be one, run in the other direction. Someone who actually knows everything there is to know about social media…are you kidding me? Twitter has only been around for a very short time…there not been enough time for anyone to become an actual expert. Find people who’ve had success, people you want to model. Learn from them and find your own path.
One thing I’ve seen holding people back is the idea that they want to get everything figured out, and then they’ll dive in. It’s unlikely that will happen, because the platforms and rules are always changing. The way to get results is to just get started.

Social Media For Business: Fact #3

Social media is a magic bullet. A really slow bullet…

  • Can social media change your business inside out? Yes
  • Can social media open up new revenue streams you never even thought of? Yes
  • Can social media make you more effective, in less time than ever before? Yes
  • Can you accomplish all this in a short amount of time by paying someone else to “take care of it”? Nope.

If there is one concept that many people need but don’t like, it’s accountability. The success of Chris Brogan’s Trust Agents is a perfect testament to this phenomenon. Fact is, building a social media network means building trust. And trust is a funny little bugger. It simply cannot be manufactured. Can’t be done. It has to be built. One tweet at a time. One post at a time. One comment at a time.
I get asked to “do social media” for clients somewhat regularly. Yes, some clerical tasks can be delegated, but social engagement cannot be diverted to someone else. You’re either accessible to your community or you’re not. If you’re not, you’re missing out on huge opportunities, and social media tools allow you to leverage your time considerably, so you CAN be helpful and accessible to your audience. It’s a win-win.

Social Media For Business: Fact #4

You have what it takes! Can you do it? The answer is “yes” 🙂

  • It doesn’t require a high degree of techiness or nerdiness.
  • It doesn’t require knowledge of html, or any of that web programming crap. They have tools now that take care of all that.
  • It doesn’t require that you even know what Twitter is. Just a willingness to learn.
  • It doesn’t require that you have any expensive equipment. If you’re reading this article (unless someone printed it out for you, lol), you already have what it takes to get started and go quite far.

And here’s a bit of what it WILL require:

  • Paradigm shift, plus go ahead and put your seatbelt on, because you’ll have another total paradigm shift real soon. I experience one at least once a week.
  • A realistic budget. I really struggled with putting this on the list. If I’m being honest with you though, approaching a totally new and very dynamic marketing strategy and expecting to do it for free (as many do for some odd reason…go ask your local newspaper for a free ad, and see how far that gets you) is not a strategy I advise. Many of these tools are free to acquire. Acquisition is one thing. Effective implementation over the long term is an entirely different thing. Social media highly effective? Yes. Free? Not usually, unless you’re a veteran and highly, highly competent. And even the vets in this industry get help and use premium tools daily.
  • Time. Yes that’s right! Social media is not a space ad. You can’t slap something up and get results. It’s about networking, building relationships. Results will come, and they can blow your mind, but they will not come overnight.
  • Willingness to learn new skills, consistently.
  • Help. This relates to “realistic budget”, but not all help needs to come from an outside consultant. Much help can be obtained through free sources like online forums and reading other blogs. Looking to others for solutions…people outside your immediate organization, will need to become a regular event.

Can you afford to ignore the fact that almost all your customers are online looking for you already…talking about you? Stepping into the conversation is welcome and encouraged, and that’s all social media is in a nutshell. It’s just people talking.
Do you have what it takes? The answer lies in your social competency. Have you ever shook hands or had a nice conversation with someone? If the answer is “yes”, then yes…you too can be successful at social media marketing!
Does social media marketing scare you? Have you implemented it in your business yet? How is it working? Are you getting the results you want? Post questions or comments…in the comments! I’m happy to respond and will even cover questions in future posts if called for 😉

Do You Hate This Email as Much as Me?

By Christian

I just got this email and felt compelled to share with you. Many business owners using social media are convinced this is what “selling” means. It means, well…this…

bad email

I accepted a friend request from this person, and this is what I got in reply. This isn’t selling. This is yelling. This is clinging. This is spam.

What action would you take on this? You’d make sure to visit all the sites that have been suggested, right? You’d make sure to take the time to get back with this person and initiate a conversation, because they obviously have a lot of valuable insight to share, correct?

Or would you, like me, delete it…and probably never talk to this person again? Let me know what you think!

By the way, I greyed out the urls and user name because I don’t feel any need to spread any ill will. I feel most of the time, poor use of social media is just out of ignorance. We all make mistakes. But to the user who sent this to me (surely you recognize this message, lol) no, I wont’ be visiting any of these sites, and sending emails like this isn’t doing you any favors 😉

Something about the “Let’s network!” line cracks me up though. Just sayin.

How often do you get emails like this? How do you respond?

How My Friends Handle Twitter Spam

By Christian

I get a lot of spam on Twitter. Maybe you do too? Ha. If I get one more “ray of sunshine” or “high five” from you guys, I’m gonna puke, alright?

If you spend any time on Twitter you know what I’m talking about. Not sure what the actual appeal is here or why ANYONE thinks I’m actually going to click on their link “How to Get 10,000 Followers on Twitter in 5 Days”, but nonetheless, spam is here to stay 🙂

That said, deciding how to deal with Twitter spam is a concern I wanted to put to rest for a bit. So I did something crazy…I asked all my friends on Twitter what they do, and I got some great feedback!

Since a lot of us use Twitter daily, I thought it would be worthwhile to share the results of my little quiz with you and let you in on how I plan to handle the spam I get on Twitter.

Options of How to Deal With Twitter Spam

There are really only a few options, and I was surprised to hear that many people don’t seem to realize how they work, so I wanted to make sure we’re all on the same page. Here are your options:

  • Report the spam to @spam. This is highly recommended, and I was surprised that not one single person mentioned this. Are you aware of this option? I thought it was common knowledge 🙂 It takes just a second, and if you use Tweetdeck, it takes just two clicks.
  • Unfollow them. If you’re following the person, it’s simple to just quietly unfollow them. This doesn’t completely eliminate the possibility of receiving spam from the offender again, but it decreases the chances of it. If you’re not following them, at least they cannot send you a direct message. They can still send you replies though.
  • Block them. This actually may not accomplish what you think it will. I think blocking is not presented clearly on Twitter, because when you block someone, all that really happens is that they can no longer follow you. But of course, if someone wants to see your tweets, all they have to do is go to your profile, so blocking doesn’t really do much other than put a tally on the offenders profile. I don’t know what the parameter is, but word on the street is…if a spammer gets enough blocks, their account gets deleted. That’s how you sometimes end up seeing that cool page with an owl on it that says “nothing to see here…”.
  • Verbally assault them. Try to scare the crap out of them, so they’ll learn the error of their ways and never spam again. This is actually a great idea, and it usually works *sarcasm*. Some choose to engage in this pointless fun though. Hey, if it lets you blow off some steam… 😉

When Friends Spam You

There were mentions of a distinction when an actual friend (or just about anyone you talk with who you feel really ought to know better) sends you something that is technically spam. Like being a little tactless or overzealous about promoting their new landing page or MLM opportunity, etc. Most people including myself, tend to shrug this off. Between friends, what’s a little spam, right? Just as long as it doesn’t get too crazy. Even friends deserve a smack down from time to time though…am I right, or am I right?

How I’ve Chosen to Deal With Twitter Spam

  1. When it comes in, and I don’t know the person…and it’s clearly spam. I report it to @spam…every time. This clears it from my timeline and gives Twitter a heads up.
  2. Many of the stupid DM’s I get from friends I just ignore and laugh them off. Being light hearted as often as possible in life pays big dividends. It’s like when a coworker forwards me some stupid cat picture. Am I going to report them to their ISP? Probably not. As long as it doesn’t happen too often 😉
  3. I’ve only ever blocked one person, and it was a situation where this user was actually being persistently obnoxious and almost scary. Screw that noise. If someone is actually making you physically uncomfortable…that’s block-worthy.

A Final Word

Don’t let spam get you down. It’s a minor inconvenience in my opinion when placed up against the huge advantages of using Twitter as a communication tool. If you have any questions about Twitter, place em in the comments. I’ll help however I can!

A New Book on Twitter

By Christian

One of the cool things about blogging is FREE STUFF. I just got an advanced copy of Twitterville from Maureen Cole at Penguin Group, and it’s really been a pleasure being able to get a copy of this book and read it. I want to thank Maureen and Penguin Group for their generosity.

As you know, I am a big advocate of reading books. It’s massively important to keep your education ongoing, especially when it comes to your business.

Here’s the deal: if you’re in business, you best be getting your social networking in gear. And that means you need to read up on Twitter. Anyone who’s ever thought they couldn’t understand the value behind Twitter and how it could possibly be valuable for their business (an all to common comment I hear) needs to read this book.

Twitterville not only puts Twitter into easy to understand terms for any business owner or marketer, it also puts it into a global perspective, so you can truly see the massive power you’re ignoring by not getting in on the conversation.

I do use affiliate links on Next Level Blogger on occasion; this is not one of them.

TWITTERVILLE officially goes on sale September 3.  But you can read a free excerpt or preorder the book today at www.Twitterville.com

Talking to People is More Important Than Anything Else You Do

By Christian

There is so much concern about getting traffic to your blog. This is how you get people to your blog: Talk to people!

When you talk to people and become a valuable part of the conversation in your space…wherever that is, you will get traffic to your site. Now, KEEPING that traffic, getting subscriptions and actually selling, monetizing and so on and so forth are all essential elements as well, but the point I want to make here as succinctly as possible is this: Talking to people is the number one most important thing you are going to do to build the success of your blog.

So Where Can I Find These People You Speak Of?

People are everywhere, aren’t they? They’re not hard to find! There are a lot of tips I’ve read about where to go, and the TRUTH is that they ALL work…if you’re talking to people, you’re doing it right. The better the quality of the conversation, the more valuable it is for all concerned, the better it is for your business. You are branding when you talk to people.

You Are a Salesperson

It might seem scary, but you are a salesperson. Yes, YOU. You are in sales, and you may never have wanted to be in sales, but the world has changed, and to make it in business, you have to be able to make it online, and to make it online, you have become a good salesperson.

Lucky for you, I’ve been a sales trainer for years, and I have a very important fact I’ve learned that I hope will help you with this:

Sales comes naturally to very few people, but ANYONE can learn it. And with practice, EVERYONE can benefit massively from learning sales skills.

This the essence of why I started Next Level Blogger. To teach sales skills. I’m not about big media, and I’m truly not a techy guy. I’m a salesman, and I’ve learned how to apply sales principles to internet marketing. And one of the first things you learn in sales is that if you’re not face to face with a prospect, you’re unemployed. If you want to make it, you have to engage people.

Talking with people is key. It is absolutely mandatory. It doesn’t matter if you’re on Yahoo Answers, some Facebook group or a forum you just joined…it’s all essentially the same. Ideally, do them all! There is not one place that’s better than any other. The point is that you’re getting out there, networking and engaging people on a personal level as much as you can.

What Are You Doing Right Now to Grow Your Business?

Do you spend more time tweaking your site than you do networking? Do you spend more time creating content than you do networking? Do you spend more time reading about how to blog than you do networking? If so, you are doing it backwards!

The fact is that tweaking your site is important. So is creating content and reading content. I recommend all of them, but if you want people coming to your site, the number one most important thing you can do is to simply talk with people. A lot of them. Every day.

Marketing your small business should be PROFITABLE, not expensive.

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